Marketo reviews from startup founders

14 reviews by founders
July 26, 2017

We use Marketo for marketing automation. It’s old school enterprise software--too expensive and too slow. You need to use pretty technical people to maintain it. We would like to use another tool but the switching cost is prohibitive.

Matthew Bellows

Founder & CEO - Yesware

July 10, 2017

We started out with Autopilot. It is a great tool for smaller companies. The UI is very good. Unfortunately at the time that we raised our Series B we had to switch to Marketo, which is a nightmare to work with. The UI is not intuitive and getting new people trained takes time. We had to switch because we wanted to track the full customer funnel, and also because integrating with our internal database was too hard. It might be different for other companies, but Autopilot wasn’t working with how our data was configured. If Autopilot will in the future have a better enterprise offering and integration, we are definitely going to switch back.

Amy Liu

Marketing Director - Clarifai

Sept. 16, 2016

We use Marketo for our marketing automation. It’s very heavy. It was kind of complicated and difficult to set up, but now that we have it working, it’s great. But any changes you want to make take a while because it is a slow moving, difficult process for this software.

Jeff Brenner

Co-founder & CEO - Pressly

Marketo - Best Marketing Automation Tools for Startups

Marketo is a marketing automation platform specifically built to automate B-to-B marketing in a number of ways, including event marketing, webinars, SEO, A/B testing and revenue analytics. Marketo’s broad automation capabilities and massive variety of features carry with them a correspondingly hefty price point, but the companies that choose it have sufficient cash flow and infrastructure to justify the expense.

How startups use Marketo?

Marketo is used by B2B startups who value its profound marketing insights and don’t shy away from its price--usually those beyond Series A. Companies that find Marketo most useful are heavily invested in expanding their brand’s presence through content marketing and social media, and have large marketing and sales departments.

How much does Marketo cost?

Marketo has four pricing plans that scale with the number of users and available features. The Spark package costs $895 per month, allows for five users and includes Marketo’s most important (and basic) services, like email marketing and event management. The Standard package, at $1,795 per month, allows for 10 users and adds features like A/B testing and funnel-building. The Select package costs $3,195 per month, grants access for 20 users, and adds even more features like custom user roles and advanced email analytics. For those looking for a more customized option, the Enterprise package can be tailored to your needs and requires a quote from the company.

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