We have a blog that we write and we’re running it on Medium. It’s just an easy format and that’s where everyone already does their blogs anyway.
Marketing Manager - Hop
We have our own website. The only marketing we do is content marketing. We tried with Google Ads and so on, but if we just create content, blogs, and little videos about tools we make, and put them on LinkedIn and YouTube, it works. We’ve tried posting on Facebook, but that doesn’t do anything, so we post on our website, LinkedIn, and YouTube. We’re not on Medium because our customers aren’t on Medium and because if you write something on Medium, people don’t necessarily need to go to your website.
Founder & Managing Partner - Clever Europe
We were on Medium, but we’re moving our blog to WordPress. Medium is very beautiful and it has some SEO value, but it’s very limited in its functionality in the sense that you can’t put tracking scripts when you want to or customize the header or footer. You can only include a Google Analytics script and that’s it.
Co-founder - Salesflare
We host our blog on Medium. It’s been great. We switched to Medium about 2 years ago. It’s nice because it’s exactly where our buyers are already spending their time. It lets us reach them in a familiar place. We, of course, write a lot about our product and internal communications, but Medium also gives us the platform to write about more personal subjects. I write a lot about being a Startup CEO Mom, which has helped me build more personal relationships with my clients.
Co-founder & CEO - Honey
We post our blogs on Medium, which was easy to integrate into our own site.
Founder & CEO - SquarePeg
Medium is great. The CEO uses it to blog about what we’re doing and why we’re doing it and lots of people first heard about us there, so it gave us really good exposure.
Co-founder & CTO - Factmata
We have a Medium account but we will keep both Medium and WordPress. Medium has a large user base that drives traffic to our website.
Co-founder - Flutter Social
Medium is a massive platform. I’m not running the content but we have a Medium channel/blog branded as our own blog, which is great for syndication.
Founder & CEO - ChartMogul
We started on Medium but quickly transitioned to an in-house blog run on Ghost. I find them to be the spiritual successor to WordPress. It’s more modern and streamlined, focused on publishing good content quickly. We’ve had a lot of success writing huge amounts of high quality stuff with Ghost which would take a lot longer with WordPress because of all the formatting you have to do.
Co-founder & Chief Product Officer - Clark
We use Medium--it’s simple and good.
CEO - Hive
We encourage every person on our team to write about anything they want on Medium. One of our developers is writing two books; he is soon going to give a talk in Paris--we are very proud of him.
Co-founder & CEO - MuseFind
We are using Medium as our blogging platform. It’s nice because anybody can make their blog look good. The SEO is also fairly decent. I like the way that they take stats.
Founder - FastPortal
With Medium, you not only get an additional way of distribution but also don't have to build a blogging functionality to our website(s). Well, it’s also free. The styling is easily done and already incorporated in the platform. We can use links to the articles on Medium on different channels to build our audiences. In comparison, with WordPress, you have to build all the visuals yourself and you might need a developer to set it up. Medium is plug-and-play.
Co-founder - Flexpat
We love Medium--it’s great.
Founder & CEO - Open Collective
I use Medium to bring people to read more about what we are doing.
Founder & CEO - Bonbouton
We use Medium for our blog.
Co-founder & CEO - Smiletime
We use Medium for posting to keep our PR under control.
SVP of Engineering - Lola Travel
We’re posting content on Medium as we work on our company blog. We’re using Medium because it’s great for tech stories and personal development. There’s a community of entrepreneurs and techies on Medium making it the right place to place content for potential customers.
Co-founder & CEO - Adeva
We use Medium to post announcements or relevant things that we write about. It’s great that you get eyeballs and my network sees it, but it’s a little different than having a company blog. At the moment, I am doing most of the company communication under my account.
Co-founder & CEO - Winnie
Medium is how we run our blog. We like being able to manage a publication and get submissions from guest writers. It also expands our blog content that lives on our subdomain (explore.reallygoodemails.com) to the wider medium community.
Co-founder and Business Development - Really Good Emails
We have a blog in both HubSpot and Medium. We are trying to transition everything to Medium. Medium has a simpler interface. A lot of people have experience with it already. It has space for reviewing content and approving content. We notice that we have more views when we post on Medium as it has its own pool of viewers.
Co-founder & CEO - One Month
Medium is great for anyone who wants to find good content and articles. Both (Medium and Tumblr) help us with content outreach.
Founder & CEO - Topishare
Medium has a more modern user interface. Even better, they promote relevant posts to their readers.
CEO & Co-founder - Pyze
We use WordPress for our blog posts, and then we cross-post them onto Medium. We’re doing a bit of A/B testing for our content strategy right now. Product managers in our market love writing and sharing on Medium, so we have to participate in both ecosystems given the stage of our company.
Co-founder & CEO - Roadmunk
Medium is very clean and simple to use. It’s a good way to attract readership to our blog.
Co-founder & CEO - UCIC
We chose Medium for our blog because of the ease of setup--everything is there. The distribution is pretty good. As of right now, we look at tools that help us get things done quickly and look aesthetically good. We have so much to do between us 3. The fact that you can make a publication on Medium and embed it into your site is also good.
Founder & Head of Engineering - Opentest
I do a lot of blogging on Medium. My goal this year was 250,000 words. We put a lot of effort on obtaining organic SEO--blogging is one way to increase it. Medium is intuitive, simple, fantastic, and forces you to not go crazy. Moreover, it has an ecosystem of people that are already reading it.
Founder - Companion Maids
We do not post too frequently, but, when we do, we use Medium.
Co-founder & CEO - BottlesTonight
It’s great, and very easy to use. It is good if you do not want to invest a lot time in maintaining a full time blog.
Co-founder & COO - Fizz
We have our blog on Tumblr, but we do cross posting on Medium. Distribution-wise, Medium is great because you can get a big audience with the right tags and some virality, and you can reach a larger demographic than just your users.
Founder & CEO - Do
We use two main platforms for content publishing and marketing. Squarespace powers our blog which is great because the marketing team can manage all aspects without tapping engineering resources. Beyond the blog, we’ve used Squarespace for marketing landing pages and other mini-sites. We also publish and syndicate content to Medium where we’re reaching a slightly different community. It’s an active community so with timely content you can occasionally pickup some virality. We can leverage different types of content in both places.
Founder - HandUp
We host our blog on Medium. Much like Tumblr, it already has a built-in distribution system.
Founder & CEO - Coach.me
Medium makes it easy to present ideas in a beautiful format.
Founder & CEO - Wizeline
I’ve used Medium before, and I liked it a lot. I want to be able to coordinate Medium with Squarespace, but we’d have to create the content twice to be able to drive traffic to our own site, not just to Medium. Overall, Medium is really clean, and it’s the easiest tool I’ve ever used.
Co-founder - ElectroSpin University
We use Medium and it’s working out well. The interface is prettier more than it is usable, and it’s not necessarily a SaaS company. But it does what we need it to do; we use it mainly for exposure.
Co-founder - Bubble
I’ve been playing around with Medium for my own personal use, and it seems good.
Co-founder - BuildZoom
We use Medium for press releases, articles that we post, and for linking to both.
Co-founder & CEO - Open Listings
Our company blog is on Medium. We just started using it, so I don’t have a ton of feedback yet, but I can say that it has a great UI.
COO - Chat Sports
We’re about to launch a blog this month. We’re going to use Medium, but the problem I’ve had with them is that there’s no SEO benefit to having your blog on Medium. There’s no linkback benefit, or web presence benefit. You trade all of that for the community available on Medium. But this isn’t something that’s limited to Medium; it applies to any platform you use for hosting anything. Any place where you’re pushing to someone else’s domain, rather than your own, is a loss for you. I’ve talked to a couple people that run SEO shops, and we’ll probably use WordPress or something similar as an open source blog platform, and have our developers rip code and put it on our backend. We have to do this because we need the linkbacks to our site.
Founder - VentureOut
We cross-promote on Medium, Mogul and WordPress.
Co-founder - Monarq
We started out using Medium for our blog, but switched to WordPress. We wanted to drive traffic to our own site, and we noticed that linking to Medium drove traffic to Medium, not to us. People would read our content, but we also wanted them to engage with our website and understand our product. One of my co-founders is experienced with WordPress so we got it set it up quickly. Medium is much more visually pleasing, but WordPress works well for us.
Co-founder - Croissant
We’re not doing any content marketing right now, and when we have written up customer success stories, we post them on Medium.
Co-founder & CEO - Fieldbook
We haven’t utilized Medium much yet, but we’re planning to do a content marketing push in early 2016.
Co-founder & CEO - Truman James
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