Our product manager loves it. He finds insights rather quickly and can present them easily. From the engineering side he’s very into Mixpanel.
Ben McGraw
Director of Engineering - Amitree
We use Mixpanel to track all events on the back end and front end to get a better understanding of what users like and don’t like, where they drop off, and our north star metric. We send them info or emails about features they may not have discovered yet. It’s our main analytics tool.
Cédric Waldburger
Founder - Sendtask
We use Mixpanel’s email feature for our mail list for people who want to try our app before it comes out. It’s just a standard text email.
Cédric Waldburger
Founder - Sendtask
24%Stacklist Startups Are Using Mixpanel
Its ease of use makes it hugely popular in the startup community, though many view it as an introductory BI tool. Founders report that they tend to move away from Mixpanel as they grow, either because they begin to need hyper-specific data that Mixpanel can’t provide, or because of the platform’s price points that scale with the number of data points and users you need to track.
Mixpanel has two plans: “engagement plans” that center around the number of data points you need, and “people plans,” based on the number of users you track. Engagement plans offer the first 25,000 data points for free, with additional upgrades available: 500,000 data points for $150 a month; 2 million for $350 a month; 4 million for $600 a month; 8 million for $1,000 a month; and 20 million for $2,000 a month. People plans offer the first 1,000 profiles for free, and then move on to 50,000 users for $150 a month; 100,000 for $250 a month, 300,000 for $650 a month; 500,000 for $1,000 a month; and 1 million users for $1,800 a month. Custom quotes are available for companies requiring additional capacity.