Our product manager loves it. He finds insights rather quickly and can present them easily. From the engineering side he’s very into Mixpanel.
Director of Engineering - Amitree
We use Mixpanel to track all events on the back end and front end to get a better understanding of what users like and don’t like, where they drop off, and our north star metric. We send them info or emails about features they may not have discovered yet. It’s our main analytics tool.
Founder - Sendtask
We use Mixpanel’s email feature for our mail list for people who want to try our app before it comes out. It’s just a standard text email.
Founder - Sendtask
I don’t like Mixpanel. It’s not a great tool. I could see how it would be very useful if you run an e-commerce, but for other types of products that do not have a funnel-type journey, it is not that great.
CEO - Hive
Mixpanel works great--their predictive capabilities have helped us identify more leads and target people that were ready to buy. If you add your Mixpanel credentials to Intercom, you have all the users automatically created in Intercom and can use the properties to trigger Intercom actions.
Co-founder & CEO - Ubidots
Mixpanel was hard to implement. You have to keep updating it. It is not a plug-and-play solution.
Founder - Favoroute
Mixpanel allows us to know how customers are navigating our site.
Marketing Director - Clarifai
MixPanel is OK--I think that there is probably more that we could be doing with it. They came out with new features that we have not had time to look at yet. It’s useful for tracking funnels, gathering segmentation data on geographic location, type of devices etc.
Co-founder & CTO - Wellthy
We use Mixpanel for direct user follow up marketing emails. We are pretty new to them, but we really like them because they provide pretty thoughtful built-in management tools.
Co-founder & CEO - Smiletime
We used to use Mixpanel--it is another way to see what is happening with your funnel.
SVP of Engineering - Lola Travel
We are heavy users of Mixpanel. I like using it. Right now they are expanding their tool into other areas, and I don’t know how successful they are going to be. In certain areas they’re expanding, they’re not the best. But in the span of pure analytics, Mixpanel is the best by far.
Founder & CEO - CoverWallet
We like Mixpanel for tracking funnel. It works well enough for us.
CEO - Fuel
We just hooked up Mixpanel to set up A/B testing for our site. We’re pretty new on Mixpanel and just started capturing user data and are going to start doing more testing. We picked Mixpanel because our CTO was familiar with it, and it was recommended by one of our advisors.
Co-founder & CEO - Revelr
Mixpanel is an industry leader, but it’s not very user friendly.
Founder & CEO - Current
We use Mixpanel for logged-in users to understand and track usage. It’s expensive so unfortunately we have to limit the events that we track. It’s tough for a startup.
Co-founder & CEO - Winnie
Mixpanel is very accurate, but it was meant for developers. There is very little that you can do if you are not a developer. It tracks specific interactions on the website.
Founder & CEO - Teleport
I like using Mixpanel’s funnels. My developer puts together different tags, and then I can go in as a layman and make up different paths people are taking for the UI. I can see which of our templates are popular, and which visitors end up going into a paid account after. The Mixpanel live view is always cool.
Co-founder - NiftyImages
We had Mixpanel but it was really hard for the marketing team to use. We needed developers to be involved all the time. With Pyze, we do not need so many dev resources.
Co-founder & CEO - Mavatar
Mixpanel copied this tracking feature from Heap and released Autotrack.
Co-founder & CTO - Tailor Brands
Mixpanel is great. Collecting and retrieving data is very important for medical. You need to be able to search symptoms or find out if your insurance covers certain services. We have a high volume of data and sometimes it takes months to push all the data to Mixpanel.
Co-founder - Bayzat
Mixpanel is very good at collecting data. We import the data from somewhere else before we can visualize it.
Product Marketing Director - Nugit
We use Mixpanel for data crunching. You can send emails through Mixpanel as well but we try to limit the communication to one platform.
Founder & CEO - Nanit
I really love Mixpanel but we tend to use Google Analytics a little more because by default, Mixpanel does not have a dashboard view. You also can run into data integrity problems with Mixpanel and it is a bit complicated in how it displays your data. The usercentric view though is good.
Co-founder & CEO - One Month
We use Mixpanel for event-driven analytics. It’s incredible. Mixpanel gives us full transparency into all the core metrics we track. We track the hours we save hardware designers via downloads. Mixpanel lets us track our progress in making a helpful tool for hardware designers.
Founder - SnapEDA
We used Mixpanel in the past but it turned out to be a bit expensive for our needs, so we moved everything to Google Analytics. It is harder to set up event tracking with it, but not impossible and it is free. We actually wrote about it here: https://www.authorea.com/122946/VMmuoE2vxQQEnG-Ax2GNBw
Co-founder & CEO - Authorea
We use Mixpanel for website analytics.
CEO - Scripted
Mixpanel is expensive but they have a few more features compared to Amplitude, and has a much larger user base.
Co-founder & CEO - Moesif
We use Mixpanel to know about more precise actions than we could tell from Google Analytics. We like what Mixpanel does for conversions. Once we have people click our button or leave the onboarding process, the data you get from Mixpanel is richer and better represented than Google Analytics.
Co-founder & Product Manager - MailClark
Mixpanel is a fine product. Their best functionality is marketing automation.
Founder & CEO - Embroker
Mixpanel is useful to check how our UTM campaigns are going. You can track your campaign with special links. Sometimes, though, there are discrepancies in the data we get.
Co-founder & CEO - Recruitee
Mixpanel helps us understand better things that are on the software side of the business.
Founder & CEO - Qardio
Mixpanel is event driven from our system. It is a good tool but we do not use it to the full extent. The Live report is really good. Mixpanel is very powerful, but you have to really educate yourself about what the tool can do.
Co-founder & CEO - TravelPerk
We also use Mixpanel alongside Mailgun to send transactional emails as well.
Co-founder & CEO - Student Loan Hero
We tee off to Intercom and not into Mixpanel because Mixpanel is an amalgamation of everything. We can look at everything through Mixpanel.
Founder & Head of Engineering - Opentest
Mixpanel measures custom events.
Marketing Director - FreshGrade
We have Mixpanel integrated if we need it, but we do not use it extensively.
Co-founder - Beau
Mixpanel has required a lot of work to set up, but it’s incredibly powerful for us now. Today we rely on it for all of our traction metrics.
Founder - Waffle
Mixpanel does everything we need. We chose Mixpanel because we saw companies ten times bigger than us scale with it.
Co-founder & CEO - Webflow
We use Mixpanel for really targeted emails on a transactional basis. Mixpanel is our main way to keep a wholesome overview of all of our customers. This is where we track active users, conversion rates, retention, etc. We’ve been using them since day one.
Co-founder & CEO - Webflow
Mixpanel is… ehh. We’re basically using as a stop gap until we get our tracking going in HubSpot. I don’t think we’re going to continue to use it.
Co-founder & CEO - ContainerShip
I was part of 500 Startups last year and they suggested that everyone installs Mixpanel. I haven’t looked at other analytics tools to see if they’re more beneficial. When you have limited resources, you have to put your engineers where they are most important. Mixpanel wasn’t that friendly and quick to set up. But we needed to because you need an analytics tool to make Intercom work best.
Founder & CEO - Pixc
Mixpanel is expensive, but they have more services for apps. Their push notification and testing is good. Mixpanel is great for funnel analysis; in some ways, Google Analytics is moving towards this, but Mixpanel still wins for the customization of what you can do. You can send any event and track it from various screens from funnel analysis to see how that event varies in A/B testing. Also, you don’t need a PhD to use Mixpanel, dead simple for non-technical people to also use it for sending push notifications, and some data mining. Recommendation for new users: make sure you come up with a good naming convention for events and ensure same event cross platform. Soon you will have thousands of events and other people who did not integrate the lib may not know what an event does. Most of our names are self-explanatory and we also have some documentation on ‘key’ events.
Co-founder - Trove
We use all of these together because we don’t trust any of them. We want to compare data across different services and get the average between them. Mixpanel and Google Analytics are mostly the same product. They’re both really good and powerful--really hardcore analytics tools. They have a million different options which makes it difficult to train people on. Intercom is a user dashboard to get the most active users and to segment high active users. It makes it a bit easier to see snapshots of users.
Co-founder & CEO - Process Street
I like Amplitude better than Mixpanel. The UI is a lot cleaner. There are a few features we had to build ourselves that are too expensive through Amplitude, like cohort analysis. The amount of free events we get are much higher in Amplitude, so we don’t have to use Mixpanel too much anymore. Mixpanel is also not as feature rich as Amplitude.
Co-founder & CEO - Lob
Mixpanel is for our app analytics. We use it for funnel analysis. We see if people are converting, and if they are doing it in the way we want them too. We use Mixpanel’s people analytics for fine-grained level understanding of how people use our application (what do they do, what do they do quickly, and where do they get stuck). This is great for our support side when someone comes in with an issue; we can trace exactly what happened and help them.
Co-founder & CEO - Payable
We are still on Mixpanel’s free account. It has been very useful and it has good funnel analytics and app conversion; it tells you where you need to make improvements on your app.
Founder & CEO - CloudPeeps
Mixpanel is what we use the most. With it, we can look at the various usage of our app features.
Founder & CEO - Do
We are very data oriented in our approach to products. With Google Analytics, I get a very macro view of what’s going on. With Mixpanel, I tend to focus on specific funnels--specific actions that I want my users to do. It lets me see what obstacles my users are facing and what events are more popular than others. Mixpanel and Google Analytics are everyday tools. I tried Kissmetrics but I didn’t really like it. It was very oriented around specific funnels, and I found it lacking when I wanted to dig deeper into specific events. Mixpanel’s UI was much easier to use in comparison, and it had more amazing features like visualizing events, seeing various funnels and people metrics.
Co-founder & CEO - Mammoth
We integrated Google Analytics, Optimizely, Intercom & Mixpanel with our application to give us insights, primarily into donor behavior. We use Google Analytics to monitor our web traffic, such as sources and top content, to see where donors are coming and what pages users spend the most time on. Mixpanel & Intercom are used to store & process usage data, such as what wording and features converts those viewers to donors etc. We use Optimizely to A/B test different solutions with live users.
Founder - HandUp
Mixpanel is pretty awesome. It does very well what it advertises for.
Co-founder & Chief Product Architect - Koding
Co-founder & CEO - Nitrous
We use Mixpanel for transactional emails--things like recommending features that the user hasn’t tried yet, or asking for feedback about features they have tried. I actually set the “reply-to” address on the automated emails to my personal email so I can engage in discussions with our customers. These discussions have probably been one of the most valuable things we’ve done for the business and product. I’ve probably had conversations with over 10,000 customers over the past few years because of those emails.
Co-founder & CEO - Nitrous
I used Mixpanel at my previous startup, so I’ve been using it for awhile. I like Mixpanel; the UI is easy to use. We use it to track all our funnels and conversion rates. I look at reports every day, but as a company we look at reports every week to view our metrics. It shows all top funnels, conversions, and metrics. They have a nice retention/cohort analysis tool.
Co-founder & CEO - Venngage
We are heavily dependent on Google Analytics and Mixpanel. They’re both great. Mixpanel is pretty expensive if you’re in the early stages. But at our stage, the costs are less of an issue, and it’s all about making our employees more efficient. We don’t use Mixpanel as much as Google Analytics, and it’s complicated for our junior team members to use.
Co-founder - Rocksbox
We’re going to move from Mixpanel to Amplitude. For the most part, it’s about pricing, but the Amplitude team seems to be very aggressive on features. And from what I hear from the tech community, it’s easier to record user data with Amplitude. I’m also not too happy with the Mixpanel core, it makes it hard to see what a group of users is doing.
Co-founder & CEO - Gorgias
Mixpanel is pretty useful. It’s great for making anything you get from Google Analytics more graphical. You can also use it track a specific person or session, which I love. But it’s not useful for all decision-making. It’s good to see what users are doing on your site, step-by-step, and it allows you to visualize your funnel. I’m not sure it’ll be worthwhile to pay for it in the long-run, but it is useful for one-time snapshots from time to time. I’d definitely call it a “nice to have”, but not a “necessary” tool.
Founder & CEO - Peerlyst, Inc.
Mixpanel is the gold standard for mobile analytics.
Founder & CEO - Whim
Mixpanel is really good for funnel analysis.
Co-founder & CEO - Inkshares
Mixpanel requires a tremendous amount of customization for it to work effectively. Something between Google Analytics and Mixpanel would be the sweet spot; something as easy to set up as Google Analytics, but with the level of detail and functionality of Mixpanel.
Founder & CEO - Wizeline
Within our admin console, we use Mixpanel, which helps us understand where logged in users spend time and what parts of the app they use.
VP Marketing - Extole
Mixpanel is okay. They’re pretty generous with their pricing plan. Provided you put something on your homepage mentioning them, they’re free. And free is good!
Co-founder - Bubble
Google Analytics and Mixpanel do what we need them to do. You can set up user funnels and analytics, but we haven’t messed around with that too much. Google Analytics is good for a broad view of user behavior, and Mixpanel is good when you have to drill down into user funnels.
Co-founder - BuildZoom
We just left Mixpanel a little while ago. Price was the primary driver behind our decision.
Co-founder - FullContact
Mixpanel is pretty good, overall. But as the person pulling information from Mixpanel, it’s frustrating to be so reliant on engineers. When we have a new product, I have to wait on the engineers to put the analytics in; it’s not the most friendly process, and not very easy to learn. Mixpanel is also really bulky for us right now, and crashes quite frequently.
Marketing Manager - Shippo
We use Mixpanel’s notifications to send emails. It’s very easy for us to set up trigger points.
Marketing Manager - Shippo
We did a lot of investment in Mixpanel, but it doesn’t work one third as well as advertised. It works well for templatized products, which we are not.
Founder & CEO - Good&Co
I’m a scientist, so I care about metrics. We started using Segment, and it’s awesome! Once we started using Segment, we moved away from Mixpanel pretty quickly. Segment is awesome because there are lots of SaaS solutions built on top of websites, and you have to integrate lines of code. With Segment, they take all of that and form clusters of services, which they call integrations. And you can turn these integrations on, on all of the tools you use (e.g. Mixpanel, Google Analytics, etc.).
Co-founder & CEO - Townsquared
We just started using Mixpanel. The level of analytics is very insightful, and what Google Analytics cannot track, we can get from Mixpanel. But it is quite costly.
Founder - JustDoc
Mixpanel is good for micro data, like usage of a particular feature, and daily active users. We have a good relationship with them.
Co-founder & CEO - SpeakUp
We use Mixpanel for analytics about our app, and we’ve found that it’s not giving us the results we need.
Co-founder - Monarq
For the application, we use Mixpanel. We use it for funnel optimization and onboarding (e.g. where you’re losing users, usage patterns, how users behave over time based on when they signed up, etc).
Co-founder & CEO - Rollout.io
We love how Mixpanel tracks events rather than pageviews. We want to start using New Relic or Ruxit for app analytics.
Co-founder & CTO - Tutorlist
We use Mixpanel, but it’s actually a little too complicated for us to use, and because of that, we don’t use it that much.
Founder & CEO - Knowtify
Our CTO prefers Google Analytics over Mixpanel. The major con with Mixpanel is that it’s hard to get aggregate stats about metrics like bounce rates, especially if you’re mixing different properties. And it’s not as advanced as Google Analytics if you’re looking for custom results. But there are some pros with Mixpanel, like the live view, where you can see what a specific person is going through. Overall, Mixpanel also has a more friendly UI and UX for non-tech people.
Co-founder & CEO - Veed.Me
Mixpanel is mostly good. It’s easy to integrate; they give you lots of charts and graphs, and a lot of ability to look at different time ranges and see things rolled up by day, month, week, etc. But I do have a few complaints. There have been a couple of times where we have logged metrics the wrong way or had a bug. When you figure out that something is set up wrong in Mixpanel, it’s hard to go back and correct things. For example, if you need to do a backfill once you figure out what you did wrong, you can’t delete the wrong information! You can add metrics and backdate them, but you can’t edit or delete things. We realized once that we were logging sign up metrics wrong, and the only way to fix the issue was to re-log the metrics all the way back to the beginning, and then stop using the old event name. There was no way to just edit what we had done incorrectly. When we get a bit bigger, we will probably move metrics in-house. But we’re a technical team, so doing this in-house is not hard for us, but I do realize that it could be hard for other non-technical teams.
Co-founder & CEO - Fieldbook
Mixpanel provides full profiles on users, and much more in-depth information on users than Google Analytics. And you can very easily create different funnels on the fly. The huge negative with using Mixpanel is their atrocious pricing; it’s extremely expensive.
Co-founder & CTO - Spree
We use Mixpanel for some of our mobile analytics. They’re powerful, but prohibitively expensive.
CEO - Zumper
Mixpanel provides the type of event tracking that we need.
Co-founder - TheSquareFoot
We looked at Mixpanel and Kissmetrics, but the problem is they’re too simplistic for what we need. They’re really focused on funnel analysis, which lends itself beautifully to ecommerce product page funnels. But our conversion funnels are a lot more complex. We’re more interested in the event path of a user; there isn’t just one event, like a purchase, that we’re optimizing for. A lot of these tools are not designed for platform and marketplace businesses like ours; they’re for businesses with simpler user behavioral analysis needs.
Co-founder - Kinnek
I like both Mixpanel and Keen a lot. Every time we make a tracking call, it hits both Mixpanel and Keen, as well as our own system. So we basically double-count everything. Mixpanel allows for very user-friendly, nontech-friendly segmentation and reporting, and it’s really easy to look up things that are trending in our dashboard. It’s very user-friendly. However, it’s expensive to have both Mixpanel and Keen, so we’ll probably be dropping Mixpanel soon
Founder & CEO - CoinTent
We used to use Kissmetrics, and I much prefer Mixpanel to that. Kissmetrics is built for marketers, whereas Mixpanel is built more for engineers. We’ve been able to use the Mixpanel API, which makes it much easier to access robust data. When we were using Kissmetrics, I asked them for a specific feature that seemed pretty obvious, and they told us they would build it, but they didn’t. When we moved to Mixpanel, that feature was already part of the product. We have an internal tool that helps us tag and grade candidates--it’s a very rich internal applicant tracking system--and we use it in conjunction with Mixpanel’s API as applicants come in, and we can see who they are, where they’ve come from and other important data points.
Co-founder - Underdog.io
We used to use Mixpanel, but we actually just shut it off, and are just using Google Analytics now. We didn’t have a dedicated analytics expert on our team, and we were really fumbling around to use Mixpanel. We weren’t using it enough in a way that was made a clear case to keep it and that made it worth the cost. I’m sure Mixpanel is worth the cost if you know how to use it, but it’s not simple enough to use to just be able to pick it up and use from day one.
Founder & CEO - Blinkbuggy
We used Mixpanel in the past, and it was pretty good, but everything requires a lot of steps with them. For example, you have to tie all events in yourself.
Co-founder - Simple Texting
We are also considering a server-side Mixpanel integration, rather than the SDK, for enabling the rest of the team to make sense of cohort behavior post-launch.
CEO - Truffle
We like Mixpanel a lot, especially because you can funnel the data and spot trends.
Founder & Head of Operations - Wheelhouse
We’ve really liked Mixpanel--it’s been good. We’re trapping info across multiple services. We’re a mobile app, but we have Android, iOS and web versions, and Mixpanel gives us analytics across all three. We were on Kissmetrics for a while, but we switched to Mixpanel when we ran into an issue Kissmetrics couldn’t fix, but Mixpanel could. I actually like Kissmetrics quite a bit, with their live view and people stuff. And for the price, I liked Kissmetrics more. But in the end, we had to switch because Mixpanel could solve our problem for us. There are definitely advantages to each platform.
Founder & CMO - Cloze
Mixpanel is used for tracking our conversion funnels, in-app usage, seeing which features are being used, which diagrams are being drawn, and user collaboration. Mixpanel provides in-depth event tracking that we wouldn’t be able to do otherwise. We were one of the very early startups to start using it, so they gave us a great starter plan.
Mixpanel is most beneficial for tracking email analytics, like when to send, who to send to, etc.
Co-founder & President - Work Market
Mixpanel is great for startups, but gets expensive quickly. We also built our own as we scaled.
President & CEO - Selectable Media
Mixpanel is by far our favorite. We use it for all of our clients' analytics tracking, and it’s very developer-friendly. Mixpanel’s pricing is high, but I believe in paying for quality products when it comes to developer tools.
COO, Developer - Lightmatter
We had tried Mixpanel before, but for companies that don’t have a dedicated data analytics person, it’s way too complicated. It’s hard to see everything at a glance, and it’s hard to find anything. For people who are really busy, like founders, you need to get to your KPIs and touchpoints quickly to make quick decisions, and Mixpanel does not allow for that. If you don’t have a dedicated data analytics person, it is really not the best.
Co-founder - Claim It!
Mixpanel collects most of the analytics.
Co-founder - Cloudo
Initially, we used Mixpanel incorrectly, by simply tracking user behavior on our site, rather than building out marketing funnels. We dropped it for a while, but now we’re giving it another go. We also are looking at Intercom and Kissmetrics. Mixpanel is a little expensive and a little frustrating how it's set up, but it's good for just tracking stats quickly.
CEO - Katch
I'm very into analytics. I don’t think those enterprise tools get to the bottom of what you need to know. For an early-stage company, Mixpanel and Kissmetrics are useful and not so expensive, but we built our own custom reporting system, and I would advocate that everyone do that because building a foundational layer of data is as important as anything you'll do in the early stage. Relying on a third party to give you that information is equivalent to relying on a third party for understanding your business better than you do. Mixpanel and Kissmetrics are both focused around events/funnels and optimizing the way traffic moves through your site. They're more robust than Google Analytics in terms of building funnels in real time and understanding how traffic is running through your site. But if you're trying to figure out the lifetime value of different cohorts of customers, or trying to understand individuals and various segments of people, they fall short. All of those big enterprise tools are the same.
Co-founder & COO - TeePublic
Mixpanel is quite powerful in terms of what it can track, and they have very good pricing--you can use it for free in the beginning. We're not super excited about it, though--we wish we could better send emails and do more proactive things with it.
Co-founder & CEO - sli.do
While RJMetrics helps you track all of your data across systems, Mixpanel provides data on people's behavior on your site--is the individual coming to your site on a particular day, then going to see you on Facebook and coming back to your site the next day? This makes it easy to see a person's flow to your website, what events they experience or things they do on your website, where they come from, etc. We also considered Looker, but that required an ongoing presence of a tech person to make the data accessible. We couldn’t afford that.
Founder & CEO - Nine Naturals
Mixpanel is very powerful, but doesn’t come with anything right out of the box, so you have to do all the configuration on your end. Don’t underestimate that – it’s taken us a couple of months to get right, but we’re there now and their sales funnel tools are very helpful. Mixpanel is really optimized for a logged-in user scenario, to show you how users are moving through your product, so we’re not their optimal user because we’re not primarily a web product and we don’t have logged-in accounts. But we chose it because I’d heard great general things about it being helpful, and I knew it provided funnel data in a way that Google Analytics struggles to do, so I saw it as complementary.
CEO - Fluent City
My developer liked it the best.
Founder - Good Zing
Mixpanel gives us a dashboard for our business, and shows us how people are using our app. Being a consumer app, it's very important to keep track of engagement and retention on a daily, weekly, monthly basis. Something we’ve found about Mixpanel over Google Analytics is that they have cabs that highlight retention, and you can ask them to display users who have sent a message on Point, and are still using us 30 days later. Mixpanel makes that query very easy, and we can accomplish it in two clicks. With some of the other platforms, you have to create custom events and custom reports, so Mixpanel makes it easy to gauge the overall health of your app and user interactions within their app. You can look at daily numbers, as well as trends over time. Mixpanel gives you great insight into determining holistically how your product is doing when you're in Seed stage and have to look closely at retention numbers and cohorts. Once you have that holistic picture, and you have to start looking into micro-optimizations, it's time to move more toward a more sophisticated service. Once you begin to ask more nuanced questions--like if you want to see a user who has used the app six times in the past month, has 15 connections on the product, and you want to see three things about that person--for that you might need a service like Looker. We've explored Looker a little bit, and it provides really robust analytics insight into these very specific questions you want to answer. We were told about Looker by someone at Venmo--they used it for evaluating why a design change led to people making mistakes or duplicate payments.
Co-founder - Point
Mixpanel is highly customizable. You can do anything you want with it.
Co-founder & Chief Creative Officer - Contently
Mixpanel does all of our tracking for us. It's the basis of all of our data, and we supplement it with Google Analytics.
Co-founder & President - ALICE
CTO - Bowery
Mixpanel's strong suite is that it provides tracking by person ...
Co-founder - Thinkful
Mixpanel is well-featured, but expensive. It's tough to use that over the free Google Analytics.
Founder - CheckedTwice
We had Mixpanel at my last company, but my opinion is that it's too expensive. What you pay vs. what you get doesn't match up.
Ron J. Williams
Managing Partner - proofLabs Group
We chose it because of a perk with our accelerator (Imagine K12). Some features are interesting, but overall the analytics aren't that great.
CEO - DeansList
Our entire team relies on Mixpanel. We made the switch from Google Analytics only because it allowed us to see more personal and identifiable data. We really needed to start tying each user to their own data, and Google Analytics couldn't do that.
CEO - Canopy Apps
Mixpanel is really easy to get set up, which is very important to me. As long as you know how to manage these tools, you can get everything you need from them.
Co-founder - BananaDesk
You can really go deep with Mixpanel, but it can’t handle all of the data that’s unique to our product.
Founder & Editor-in-Chief - The Information
We use Mixpanel because someone recommended them to us. It works fine, so we never searched for other options.
CEO - Splash
Mixpanel is awesome. I love it to death. I was an early adopter so I have just a TON of data points with them. Unless we explode in popularity, it isn't all that expensive.
Founder & President - Lionheart Software
We used Mixpanel a lot, particularly in the beginning, but they get really expensive as you get bigger. So now we use Google Analytics and RJMetrics--that's what we'd recommend for larger companies ... Before you start with Mixpanel, try to use Google Analytics because they have most of the same features for free, and Mixpanel, though it’s good for a lot of things, can get pretty egregious in pricing. We don’t have such a big audience--we use it mostly for conversion funnels, and it's over $1,000 per month.
CEO & Co-founder - Derby Games
We run our core analytics through Google Analytics and Mixpanel. We use Google Analytics for our sites and games. It’s great for a lot of the baseline data points and general information, like browser location, geography and browser version. We love the real-time tracking you can see with it, though it does fall short when it comes to some of the deeper game analytics, such as tracking where, within a game, a user drops off. Mixpanel provides more specific game analytics, and fills in a lot of the more focused, deeper game mechanics. They complement each other well.
CEO - TreSensa
Mixpanel has a good UI.
Founder & CEO - AirHelp
Mixpanel was very useful for us (though we've now switched to Amplitude), but you have to put the time into setting it up and using it appropriately. We got more or less out of Mixpanel based on how good our staffing was at any given time. We used Mixpanel before we had a full-time BI/analytics person on staff, and it was sufficient for where we were in the company's growth at that point.
Co-founder & CEO - The Muse
24%Stacklist Startups Are Using Mixpanel
Its ease of use makes it hugely popular in the startup community, though many view it as an introductory BI tool. Founders report that they tend to move away from Mixpanel as they grow, either because they begin to need hyper-specific data that Mixpanel can’t provide, or because of the platform’s price points that scale with the number of data points and users you need to track.
Mixpanel has two plans: “engagement plans” that center around the number of data points you need, and “people plans,” based on the number of users you track. Engagement plans offer the first 25,000 data points for free, with additional upgrades available: 500,000 data points for $150 a month; 2 million for $350 a month; 4 million for $600 a month; 8 million for $1,000 a month; and 20 million for $2,000 a month. People plans offer the first 1,000 profiles for free, and then move on to 50,000 users for $150 a month; 100,000 for $250 a month, 300,000 for $650 a month; 500,000 for $1,000 a month; and 1 million users for $1,800 a month. Custom quotes are available for companies requiring additional capacity.
Visit the website: https://mixpanel.com/