Optimizely reviews from startup founders

30 reviews by founders
July 29, 2017

Optimizely lets you create quite complex AB tests on your website without much effort. You can set up the test yourself as a designer and even as a normal everyday person without involving the developers. We are very happy with it, but it is very expensive for a startup.

Georgi Nikolov

Co-founder - Flexpat

May 12, 2017

Optimizely is user friendly.

Stuart Sopp

Founder & CEO - Current

Feb. 22, 2017

We use Optimizely for A/B testing on the client side. On the server side we developed a custom product.

Fabio Zecchini

Co-founder & CTO - Musement

Optimizely - Best Web Analytics Tools for Startups

Optimizely is a website optimization platform, and prides itself on being the “simple” service. It’s the quickest analytics tool to set up, the easiest to understand and enables users to easily accomplish a variety of optimization workflows, like A/B testing, personalization of content and audience segmentation. Startups especially appreciate Optimizely’s out-of-the-box analytics, which include real-time dashboards that allow them to quickly act on their data. Optimizely doesn’t have the customization capabilities of other BI platforms, but it’s a staple among companies that want their numbers delivered quickly and easily.

How startups use Optimizely?

Optimizely is simple to use and easy to set up, but because it lacks customizability, it’s used most frequently by Seed-stage startups with simpler data needs. More mature startups put Optimizely to work, as well, but most often use it together with another, more powerful tool like Mixpanel.

How much does Optimizely cost?

Optimizely offers a free version with limited features that can only be used on one “project” (defined as one website, one iOS App and one Android App), and can only be used by three collaborators. If you need more projects, collaborators or advanced analytics features, you can upgrade to Optimizely’s enterprise package. These are priced differently for each business, so contact a representative for a quote.

Vendor info

Visit the website: https://www.optimizely.com/

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