There are a lot of tools out there and you can be inundated by trying to the right ones, especially in an ultra-high security regulated industry. You also want confirmation that those solutions are scalable within those fashions. You can't do bleeding edge technology things around security, so there must be an opportunity to scale finding those to learn from and testing things out there to see what works for you. Otherwise you’re spending a lot of time researching that could otherwise be spent building your business.
Founder & CEO - Vestwell
It's the notion that more efficient collaboration and innovation is done through sharing tools and open source. The more we can share, the more we can innovate.
Founder - Rootstrap
Things are constantly changing and everyone is moving at a really fast pace. Time is the biggest constraint as a resource and learning about other tools could be time saving and improve efficiencies. Getting recommendations from larger companies doesn’t always work, but getting a recommendation from a startup that is similar in size to you is great because their it's a lot more of an apples to apples comparison. I'm always looking for ways to make things more time efficient so that I’m able to spend more time doing high value things that grow the business. The more of that, the better.
Co-founder & CEO - Snowe
I would say that for some of these tools, they were unknown at the beginning. You can do some research, but don’t know if it actually works so in talking to other startups you discover new tools that help you be more productive. For example, Lusha was a recommendation from a startup two blocks away. Communication and feedback is important because it helps you as well.
Director of Inside Sales - ForceManager
You can cut down your research time. It's complicated out there to compare and contrast so looking out there to see what’s there and helping others out is a big help.
Co-founder & CEO - TomboyX
I think community is really important. You have to always take everything with a grain of salt because each business is a unique entity that has its own needs. When you get a recommendation you have to make sure you know why they use what they use. But sharing tools is good for discovering what the trends are. When we joined Spree we thought they were going to be huge. Shopify wasn’t robust enough and there wasn’t an option for customizations to the site that we needed to make, so we ended up going on Spree. What was hard is that the company was so robust that selling and divestiture to keep up with the community actually dwindled it down and helped Shopify catch up. We did what was best given the information we had at the time. We couldn't have launched on Shopify. Now with shared information it is helpful to know what other people are working on and what's working for people and what makes life easier so that we’re not wasting time on annoying tasks.
Co-founder & CEO - Pinrose
I think it’s really important for people to learn what other people are using. We’ve tried a whole range of different stuff, but it’s pretty complicated to know what's the best for a particular problem. You can share tools to solve similar problems, as well as get some credible insight into these tools, like a stamp of approval, to know if something is actually worth the money or will actually help. The more information you can get from other people, the better.
Marketing Manager - Techloop
I mean I think knowing from experience it's super time consuming to do the research because there are so many tools with thousands and thousands of marketing. If I can save someone time by giving a recommendation, that's amazing.
Senior Manager of Audience Development - Girlboss
What this provides is a kind of a network of people that are in your same space which helps and prevents you from doing stupid things. Seeing what other people are doing in something similar to you and what they’ve chosen helps you make a better decision rather than going down your own path without any guidance and doing something dumb.
Founder & CEO - ShipHero
Generally when you’re making these decisions and when you don’t have opinions to go off and are stabbing in the dark you’re stuck with bad tools. All these tool categories fit different needs and you don’t know whose opinions match your needs. Things that work for one sector may not work for another. Pivotal Tracker is beautiful if you’re adopting the entire pivotal cycle, but if you’re not, it's not. JIRA wins if you’re doing everything, but the workflows are terrible.
Director of Engineering - Amitree
You get to understand a better idea of what startups need today, what they’re using, and where the market is shifting.
Marketing Manager - Hop
I don’t see anything other than the obvious. Startups need a lot of help because they cannot afford to mess around with anything that’s outside what they’re set out to do. Tools help with accelerated growth. Any tool that can be shared that’s good is good for startups. Anything startups need to handle in terms of bureaucracy, the hand-holding, and the heavy lifting is something that is a big damper on startups’ growth. Nimble and dynamic tools are enablers of the need to grow and cross-sharing and pooling helps that.
Co-founder & Chief Business Officer - Wizer
It’s always helpful to know what young successful companies are using. It can be an early indicator of great tools that are going to be more widely adopted later.
Co-founder & CEO - Sweet Technology
I think it's extremely important to talk about tools. This is what enables us to succeed, especially in this new world where we don’t have everyone in same office. Tools make a huge difference between not being productive and extreme efficiency. I think it's important to share and always be open to new tools. We frequently go to sites like Stacklist to find new tools.
Founder - Sendtask
To me, it’s a matter of life and death really. With the right tools you can save so much time and work so much more efficiently. You can free up time to spend as much time on the work that adds value instead of things like invoicing, posting, and product planning. If you did it manually, it would be crazy--you would make mistakes, and waste time. Tools come at a cost, but the cost is negligible if you think about the time you have to spend on it. It’s so much more fun to spend time on complicated tasks than spending time on things that tools should be able to do. I’m constantly working on this and always interested in listening to people about the tools they use. The more I can free up my time, the better my company will grow.
Founder & Managing Partner - Clever Europe
Choosing the wrong tool is such an investment and very disruptive when you have to change it. Getting the tool stack right just helps so much, because it guides you in the methodology and best practices. I made mistakes at the beginning because there wasn't any source that would tell me that some tools were not right for us. I know how much pain and wasted time and mistakes are caused by the wrong tool.
Co-founder & Co-CEO - Vinomofo
It goes beyond sharing your tools. I feel that in general, repetitive entrepreneurs should give back to the start-up ecosystem.
Co-founder & CEO - Rep The Squad
I think it helps eliminate a lot of basic questions that people have. Which tool to kind of invest in? Most tools are generally good. It helps startups who are providing these tools with getting early adopters and customers along the way. Hoping that what we get out of this is that anyone that wants to work anywhere can find out when a startup is paying for these tools, how they value it, and do they actually invest in employee productivity. Most of these tools don’t cost anything on a trial basis compared to salary, but still people won’t get a lot of tools. This takes the headache away and and helps you build the right system.
Founder & CEO - Postman
I think sharing tools is super important because it helps the overall startup system produce better founders and better companies. I’m a big believer in being generous with sharing knowledge because others helped me along the way and paying it forward is what makes the startup ecosystem work.
Co-founder & CEO - Brosa
Startups have a lot of the same common problems. It’s good to understand where people have faced the same problems with toolsets and great to hear about new tools.
CEO - Beeswax
It’s good to learn from each other’s stack. To see what other people are using and how they organize and automate their business. We discuss a lot about this in Facebook groups nowadays. A good one I recommend is SaaS Growth Hacks.
Co-founder - Salesflare
When you start a company, and especially when you’re a small team, it’s easy to think you need to bootstrap and do everything yourself, but that breaks very quickly. Investing in the right tools ultimately saves you money if you know what problems those tools are solving. Plus, most of the tools I mentioned have a free option!
Co-founder & CEO - Honey
I think there are so many things out there and every tool is adding new functions, features, and capabilities constantly. Most founders don't have time to keep track of all of the new products and tools because they are too focused on their own work. Having a reliable and centralized place where I can check out new tools and platforms (and reviews) is great.
Founder & CEO - SquarePeg
For me, I've really enjoyed looking through some of the other companies that I recognize or I know the founders or they are competitors to see ‘oh we’re on the same wavelength’ or ‘we’re doing similar things’, but it's fun to see new stuff. You expect to see some things like Intercom and Slack, but if there's companies in the UK using different things, that's really cool. I think it's important to share this stuff because you can help others. It's good to help each other out. I've always had that approach.
Founder - Better Proposals
I think it’s great for startups to share as much of what they’re doing as possible because it's a great resource for other people to learn how other people work and learn about new tools and essentially get better at what they're doing.
Co-founder & CTO - Factmata
I think learning from other startups is critical because there are an abundance of choices you have to make as an entrepreneur, and time is your most limited and important commodity. Stacklist provides a great starting point for any category you are evaluating, so you can quickly limit your options from hundreds to a handful. Thank you Stacklist!
Co-founder & VP Operations - Woot Math
A lot of time gets spent researching what tool you need. If you find a good review, it can help with understanding what that tool can do for you.
Co-founder - Flutter Social
None of us got here alone. When I started, I reached out to people I knew and read a lot about founders. The more supported the startup business is, the better it is going to be for everyone.
Founder & CEO - College Truckers
We have a different approach regarding software. We think that it cannot replace human interactions. One of the paradoxes that we incurred in when we first started using our own software is that, while it made it efficient for our student to just log-in and report whatever the issues were, it reduced the interaction that we had with them and we lost touch on how things were going. Nothing can replace real interactions, so whenever we adopt a new tool, we ask ourselves if this is going to really help us or if it can be done better by people. As you start out, you don’t really know what you're doing. You read books and they are about success but you do not know how to achieve that success. I was very fortunate to have great mentors and people that helped me throughout the journey.
Founder - Student Maid
When you meet up with other founders we often chat about “Hey, what are you using for this?" and I often get people on Slack or email asking “Hey Nick, what do you use?” It's something people do anyway, naturally. Sites like yours are turning that into a managed thing. It's about knowledge sharing.
Founder & CEO - ChartMogul
It makes it simpler for new founders to know what tools to use so they’re not spending several years trying to figure it out on their own.
Founder & CEO - Fruit Street
I think overall people don’t know what they don't know and this is the biggest area of knowledge that we have to quickly figure out to grow quickly. By learning from others, we can efficiently figure out which tools are best at what without spending too much time in the discovery phase. There are too many tools to evaluate across all areas of innovation, so through the shared list, we can save time and effort quite a bit. You can easily get lost trying new things, but as your company grows that’s not scalable if you keep switching between products, so sharing stacklists can help us make smart decisions and improve productivity.
Founder & CEO - SendBird
Stacklist helps them figure out what are all the tools out there. What should they evaluate? I have a strong opinion that just because one thing works well or doesn't work well for you, it doesn’t mean that will apply to everyone else. There’s a universe of options and you make it easier to access those.
Co-founder & CEO - inDinero
The amount of time that early employees or co-founders spend picking tools could be used so much more effectively especially when other companies have come before or around the same time and have valuable insights. We’re a community of tech startups and sharing information helps us all grow a lot faster. The value we get from sharing is pretty incredible, as evidenced by the wealth of information on Stacklist today.
Co-founder & Chief Product Officer - Clark
We’re all learning. Every company is a little bit different but there are certain commonalities that work well across startups. It is vital to understand what works because you could spend a lot of money but also waste a lot of money. In terms of efficiency, it’s a great service.
President & CEO - Full Circle Insights
Founders when they are starting out have very little help. It’s important to help out early founders and we should all stick together. Collaboration gives them a headstart.
Founder & CEO - eMoov
Take Billy as an example. You could waste 6 hours learning QuickBooks to find out you don’t like it, then 6 on FreshBooks to learn the same thing when you could have been using Billy the whole time. You’re going to waste time evaluating a platform that you don’t need to without this service.
President & CEO - Billy
Tools add a lot of transparency and efficiency. When you think about early stage companies, it’s all about bootstrapping and getting the most out of the least amount of time and money spent. Getting things done efficiently is an advantage to any startup.
Business Development - Startup Rocket
It’s important to share because it is so much easier to build on top of other people's experiences. Some of the best information can be found in articles that someone else wrote. Sharing experiences helps entrepreneurship in general. There are still several things that entrepreneurs have to figure out themselves--it’s good to give them a hand in making the right stack choices.
Co-founder & CEO - Clearpath Robotics
It allows us to focus on what we do best. We build a great collaboration tool--learning from others allows us to easily setup the non-core functions of our startup in the best way.
CEO - Hive
Technology has a huge impact on performance, so essentially it can make or break your startup. If you have the right tools today, it can be very powerful and whatever mistake you can avoid is good. You cannot be good at everything, but if you are a founder, you need to have a good understanding of how everything works.
Co-founder & CEO - SalesWings
Some things that work well for large companies do not work well for startups, so we had to learn a lot from other founders. I see Stacklist as a place to get leads. It’s a great way to find out what tools are good because there is no aggregate source for relevant product information on the internet.
Founder & President - RippleMatch
I ask people for a lot of favors and when I have the opportunity, I try to give back. There are tools that can really make it or break it for you. For example, Upwork basically saved my business.
Co-founder & CEO - WeFind
I think it doesn’t matter if you are a competitor or a friend; giving back to the eco-systems is important. There is so much support and love and empowering from the ecosystem.
Co-founder & CEO - MuseFind
iFundWomen is all about paying it forward, whether that’s funding or information on how to win. We are happy to share any information that makes other entrepreneurs more productive.
Founder & CEO - iFundWomen
We know how hard it can be to find the right tools, so we would do anything to help fellow entrepreneurs.
Co-founder & CEO - Ubidots
Technological debt is something that is often overlooked in the planning process. You really need to audit for this every couple of months at least. It will be very helpful for the community to understand how businesses who have similar models are building their stack and what they use to keep their operations going. As I mentor new startups, I’ve learned how using tools that have been tested before can save a lot of money in the fundraising stage.
Founder & CEO - FoodTrace
I don’t know why people shouldn't share it. I test every tool that comes to my inbox for a few weeks and I give them a real review and let them know if I want to use it or not. Having good tools helps you keep your team small. The more you can do with a little team the happier I am. When you have smaller teams the spirit of the company stays much higher.
Anne de Vries
Founder - Tubbber
Everyone has different needs in terms of tools. It’s easier if you get something that is tested by other people in a similar situation.
Head of Platform - WaystoCap
If something is not core to your business, you don’t want to spend time on it. It’s great when you can find tools that optimize your workflow or that let you spend more time on your core business. Sometimes we were testing two tools in parallel to find the optimal solution. The best way to learn is from recommendations from people that have used them: it’s a way to outsource diligence.
Founder & CEO - Travefy
If you can share anything that is not extremely confidential, it’s going to help someone avoid the errors that you made. I learned everything from other people.
Founder - FastPortal
Everyone has to figure out these things for themselves. With a list, you can easily make a decision to use something. You don’t have to lose your mind searching for tools on the web.
Founder - Favoroute
We spent a lot of effort initially to find tools, even for simple things. Obviously, you want to use the best tool and be able to connect them with your stack. We would have saved a few weeks of searching if we knew what other people were using right off the bat. Tools have different uses in different kind of setups. You can find a tool that is better for you because it integrates with other tools. Thus, looking at other companies that are approaching a specific part of their work in a similar way or deploy a tool or two we already use would have allowed us to boost our productivity.
Co-founder - Flexpat
Nothing is more powerful than word of mouth, and hearing reviews from an actual user experience. Startups are early adopters of new tools that nobody has heard of, and will give you more honest relevant feedback.
Kate Bradley Chernis
Co-founder & CEO - Lately
Time is the only thing that we have as entrepreneurs, and the more you have the more you can do. The space is so cluttered with so many tools that have greater and greater capabilities, so it is good to have some direction on what to choose. It is also good to give props to companies that are building these awesome tools.
Founder & CEO - Zera
One of the things that is really hard as you grow and scale is that you get so many inbound requests and cold emails from unknown companies that offer you new tools and it ends up being really hard to navigate. In the end, the best recommendations come from your peers. For our type of company, for example, we found out that we could not use many tools because of institutional barriers and taboos associated with our industry. It is helpful to find companies that are similar to yours to make more informed decisions on tools to adopt.
Founder & CEO - Unbound
When you are a startup, the margin of error is small as the tools that you use can really help or hurt your company. The more you share what works, and the more you learn from others, the more successful your startup can be.
Founder & CEO - Yesware
It’s something bigger than sharing a tech list. We need to share what we do more broadly. If another startup can benefit from our tech stack, or learn what not to do, then it makes sense for us to share it with them so they can succeed too.
Founder & CEO - Fluid UI
First of all, it’s hard to keep it secret. Everything is pretty much out there nowadays. Second, these are tedious decisions that need to be made when you start a company, and any crowdsourced recommendation can be really beneficial. Technologies integrate pretty easily so I suggest to even run two tools in parallel and see what works better.
CEO - Go Pollock
When someone is starting out with a business, it can be overwhelming with all the information out there so having some guidelines on how to start is essential. Even so, stuff moves very fast and just because a company you admire has a certain stack, it is not a given that it will stay the same.
Co-founder & CEO - Frame.io
The key is to find the right open source tools. It’s important that the tool has a high reach, like WeChat. If the tool does not have a high reach, it is hard to connect.
Founder & CEO - CloudMinds
There are two main reasons. For one thing, when you teach something to somebody, you learn something. You realize that there are inefficiencies in what you’re doing and you can brainstorm ways to improve. You also realize how reliant you are on other services, which is something anyone running a business needs to be keenly aware of.
Co-founder & CEO - GMB Fitness
Building companies is hard enough when everything goes right, and since that never happens, sharing lessons learned is very important.
Co-founder & CEO - Amper Music
In general, even if our businesses differ drastically, startups have to go through a lot of the same pain points and hurdles as it pertains to operations, sales, legal, workflow management, etc. We all want to be able to focus on our businesses and executing rather than wasting time trying to get the right processes in place, so the more we can learn from one another, the better.
Co-founder & CEO - Edquity
Especially when you are getting started, but really at every stage, it's such a shortcut to see what other people are using. I remember having to set up HR and not knowing what the best practices were to turn a project into a real company.
Co-founder & President - JustFix
I think that, especially in the operations field, trying to figure out the whole product/distribution pipeline can be very nebulous, but with the right tool, the time learning could be cut down by 25%. Our generation is very big on reviews; people can vouch for things that will work for other people--this reduces a lot of challenges and allow for a much faster learning process.
Founder & CEO - Re-Nuble
Information is power and I think that the biggest advantage of startups is the ability of using the greatest tools and grow with them. Choosing the right tools is super important for your success. We are all going to benefit in sharing what we learned.
Founder & CEO - Open Collective
Looking up what a startup uses can give another founder insight on how to use a new tool. It is even better to know what they are really liking or not and when they are graduating from one tool to another. A lot of these tools have great marketing teams and they are oversold in terms of technical implementation. It is good to know how hard, long, and expensive it was to implement that tool. What is the history and the context of using the tool. Are you getting a return on the investment? You have to be very careful because at the beginning you can easily overshoot.
CEO - Panjo
Every event that I go to with fellow marketers that is the first question that we ask each other. It’s hard to sift through the noise and a lot of the tools are expensive to install, so sharing information is the only way to go.
Marketing Director - Clarifai
It’s nice to see what the startups are using because you can find the diamonds in the rough more easily. Looking at actual real world examples is far more interesting than just reading generic reviews on a site.
Founder & CEO - Sustainabody
It’s not only good for startups, but for companies at any stage. It’s always good to help each other.
Founder & CEO - Gaiku
Taking advantage of the collective consciousness of other founders saves time and money.
Founder & CEO - API Fortress
It’s always cool to learn from other people and get great software for a cheap price. Moreover, we are all going through a similar path, so recommendations from other startup founders are always great.
Founder & CEO - Planify
When you are first getting off the ground, you can’t build everything yourself. There are many free or low-cost tools out there that can be really helpful, but evaluating all the different options and cutting through the marketing fluff can be hard.
Co-founder & CTO - Wellthy
You don’t know what you don’t know, and we are all lacking the time to do extensive research. It is nice to get information from the community and get a snapshot of how people in your similar situation manage their day-to-day operations.
Co-founder & CEO - WearWorks
We are all standing on the shoulders of giants. When you make a tool discovery, it’s good to make it available for everyone to use. The open source movement is making the life better for everybody. We can all benefit from technology. Even people that do not have water in a developing country can have a cell phone and connect with the rest of the world. It’s pretty amazing.
VP of Technology - Gust
There are so many tools to choose from out there and making a decision can be really hard. You don’t want to waste your time going through 3 to 5 tools in order to choose the one that is right for you, so having shared resources can be extraordinarily helpful.
Co-founder & CEO - StrongDM
Founders at different stages will have different needs, and therefore will need different tools to help them achieve the goals of that stage; so the more we know about what people are using, the better. It is good to have an aggregator of tools like Stacklist where we can see all the available tools used by others. The startup community is a very cool community because everyone shares the knowledge that they have. The more advice and suggestions I’m receiving from other founders, the more I’m giving back to the community--I think that is the essence of entrepreneurship and why I love it.
Founder & CEO - Bonbouton
Regardless of industry, we are all starting businesses that need the basic building blocks to operate. The more information we can share about the tools that we (almost all) use, the more we are able to focus on our mission. The best recommendations come from other entrepreneurs. The apps I mention before truly help in streamlining workflow and are now changing the way we do business.
Co-founder & CEO - Olika
All of the internet is about learning best practices. I am a big believer in sharing information, and communicating with the marketplace what works. It makes us more efficient.
Co-founder & CEO - Smiletime
We’re constantly trying to find solutions to our problems, and there are people out there who’ve already solved them. The way I’m doing it now is by calling my CEO friends and asking what they use for this or that. Now having a way to search and discover new tools is great. Having a place to see what people are using to measure app usage is important. We’re always looking for a replacement for tools that don’t work, or new needs we have because they keep evolving.
Founder & CEO - Agorapulse
The best reason to do share information is to save time, and to see that the tool you are picking is something that people have used before you. We inadvertently all use a recommendation system, which is word of mouth. It is nice to have it optimized in a website. A lot of the suggestions that we get come from our VC’s. They invest in a lot of companies, and they make sure to enforce best practices across their different ventures.
SVP of Engineering - Lola Travel
Tools allow you to organize your processes cost-effectively. It is very important for a startup so that resources do not go wasted.
Founder & CEO - Tagove
You can help other entrepreneurs! Instead of making them go through the decision process about which tool is better or worse, or if a certain tool is the right one, you can just see what other companies are using. If you see someone you admire using a certain tool, or if a company at your size/stage is using a tool, you can know it’s good. It’s also a good way to see if a product has a lot of customers. That’s usually a sign that they’re going to continue developing their product. The only con about sharing your Stacklist is it could benefit your competition.
Founder & CEO - CoverWallet
Get the model right and most tools will work well enough. We don’t want to reinvent the wheel so it helps to get some advice. A very useful thing is not only to discover new tools, but to discover better ways of using the tools that you have, by listening to other people's experiences.
CEO - Fuel
Sharing your knowledge provides you with new ideas and lets you do your work faster.
Co-founder & CEO - Kompyte
There are tools that I’ve never heard of! And here are companies similar to ours that use a lot of cool tools for their internal processes that could be helpful for our team. It also helps to discover and share tools that people have developed. On Stacklist, you can easily find out which tools are appreciated by people like you, and quickly decide on the best tool that could serve your needs.
Co-founder & CEO - Adeva
It provides insights to entrepreneurs to choose the right tools without trial and error. Like the DNA test that we offer. Train and eat without ‘trial and error’.
Founder & CEO - DNAFit
I think that a lot of times especially in startups, people are very entrepreneurial and start building their own solution from scratch, but grabbing something off the shelf is oftentimes easier and allows you to focus on your primary product.
COO - Wearable X
I want to see the ecosystem grow--the easier it is for other companies to be successful, the better off the community is.
Founder & CEO - Glass-U
We are all learning from each other.
Founder & CEO - Zuvaa
Whether you’re doing what we do or a legal startup or music startup or anything in between, we’re all looking into the same tools for HR or a CRM. We value it so much more when someone from the startup world recommends a tool instead versus someone from outside since we know they’re approaching similar problems from similar angles.
Co-founder & CEO - Revelr
It is important to share because everyone is doing the same thing in different sectors. You can save time and money by using these tools; without them, you are disadvantaging yourself. It allows you to start on at least the same starting point.
Founder & CEO - Current
It’s helpful to share information so that you do not have to reinvent the wheel. There are so many tools to choose from.
Co-founder & CEO - Winnie
We all spend a great amount of time testing tools for our business. If we can help each other we can save time for someone else, as we all have very similar needs.
Co-founder & CEO - Yalty
There are so many tools out there. Sometimes it is really a nightmare to find out what is right for you, so any advice is helpful.
Founder & CEO - Teleport
A lot of these companies that we are working with are friends of us that are looking to help the entire sector grow. Our team grows because of a set of tools that are made available and we are all part of the ecosystems that supports these tools. They are necessary to alleviate the administrative pressure and focus on the core product.
Co-founder & COO - Andela
There might be a tool out there you don’t know about. When founders get startups going, they have a lot to do. So if you're looking for the right tool for reporting, as nice as it would be to spend the day doing, is not realistic. Having a platform of people who’ve done the research for you already is pretty amazing.
Co-founder - NiftyImages
When we started we had a weekly workshop with other founders. Everyone was sharing their favorite tools and it advantaged everyone. It makes sense to keep this going.
Founder & CEO - Sponsoo
Sometimes you have to solve some issues and you have to ask friends and people around you and it can be time consuming. If we know the cons upfront, we can easily make better decision.
Co-founder & CTO - Moving Analytics
It is tough to start a new company and there really isn’t an easy way to find business tools without trying them out. A lot of conversations about vendors and business tools also happens offline, with friends and connections only. Stacklist offers easy access to reliable reviews for business tool research--it’s always good to hear pros and cons from other users before trying a service out. Finding out what tools can work best for the team can be time consuming (often takes 1-2 months to figure out whether the tool really works for you). I am happy that Stacklist provides organized data for businesses to make informed decisions to move their company forward.
Controller - Polymaze
The choice of tools impacts productivity and even company culture. Mistakes are expensive--it is best to take the right decision as early as possible.
Co-founder & CEO - Peak
We as founders want to know if there is anything else out there that can help our businesses grow faster. I love to know what works for people. Tools are constantly changing and you have to keep up with what is new.
CEO & Founder - Pendo
I am a huge fan of aggregators. We spend a lot of time going from platform to platform to process the information we need, but we should be able to go to one place where the data is aggregated. Processing all these data is not easy. Feeling that you could miss an important piece of data is stressful. This is why we created Mavatar. Advertisers pay multiple intermediaries for a single sale. Our platform allows them to control and shorten their consumers’ path to purchase in all touch points in one easy to use solution. Of their own.
Co-founder & CEO - Mavatar
I figured it would not hurt.
CTO - Optoro
There are so many great tools out there that it is easy to overlook things that could make it much easier for you to get through the day. Tools can help you be productive, share, cooperate in different areas. In a small company there are a lot overlapping responsibilities. From this collaboration stem the best ideas. There are little gems everywhere. For example, we used Piwik, a nice open source tool to create very clear KPI dashboards for us and the companies that we are working for. We are also trying Hotfire at the moment. It allows us to look at different KPI on Amazon services.
Alain van Gils
Co-founder & CEO - T-shaped
It is always important to see what other companies use, what new tools are out there and what you are not using yet. Using the right tools gives you a competitive advantage.
CEO & Founder - Reply
When you start a company, you are pretty much on your own. It is good to hear about other people's experiences. When you have a challenge, you need to look around for tools to solve it. Compiling the list of contenders is the hard part. Google will just return the popular tools. There may be better ones out there but you will have a hard time finding them. You spend a lot of time trying to find applications that serve your particular needs, and you finally settle on something. After a few months, though, someone usually comes out with another tool that might serve you better, and you have to try that as well. It is a long process.
Co-founder & CTO - Price f(x)
It is amazingly difficult to build a business from the ground up. If, as founders, we don’t help each other no one will. I firmly believe that if you give, at some point you will receive back.
Founder & CEO - Velasca
Anything that can help new startups get off the ground is great. It makes the foundation of a rich ecosystem.
Co-founder & CEO - Periscope
Starting a company is one of the most difficult and rewarding things that you can do in life. When you get started you have to make a lot of choices about your business, and if you spend all the time on your stack you are not focusing on your product. On the other hand you don't want to make a mistake in organizing your business because it can get costly and time-consuming, so it is good to research a lot and hear from people that were in your same situation when they started.
Co-founder & CTO - Tailor Brands
What you need in the startup phase versus what you need in the growth phase are very different things. It is important, when you start out, to choose tools that are scalable but are also able to offer you good support. That is why we made some alternative choices. We could have chosen some more established solutions to manage marketing automation, for example, but we preferred to use a tool that is not as well-known but offers great support and features. The reason being that sometimes, when tools are too big, they tend to not care as much about the needs of smaller-sized clients. We have offices in various parts of Europe and in NY and everywhere the local culture contributes to the choices that we make in term of tools. The feedback helped us increase our knowledge base.
Co-founder & CTO - Musement
When you are starting your business, figuring out what tool to use for a specific job can be intimidating. We are trying to stay lean on tools; we make sure not to over spend on them. Companies like us, in order to scale, look at sites like Stacklist. It is good to avoid spending too much time on choosing the right tools.
CEO - HackerYou
It is extremely important to choose the right tools from the start, because as you scale, time becomes a precious resource and making the right decisions becomes essential. If I could go back, I would start right away with Salesforce as it is more scalable. Migrating to Salesforce cost us a good 2-3 months of work as we had a lot of data to transfer. Thankfully it all worked out. You should also be mindful of your hosting as moving to a different host could be painful.
Co-founder - Bayzat
It is important to see what people are using out there and keep updated. When tools gain popularity, it is very good for the community, because it encourages the creators to fill the gaps, update and add new features to the tool.
VP of Market Expansion - LaunchCode
Starting a company has so many barriers. There are barriers and unknowns that people do not need to figure out, like the tools to use or how to set up emails. If those are already figured out, you can focus more on the company and the idea that you’re building, and make it the best.
Co-founder, Growth - Really Good Emails
It goes with our mantra. We started Really Good Emails to share what was kind of behind curtains. For us, whatever is working should benefit everyone to know, and it makes everything better. I hate getting crappy cold calls, or finding a PPC ad for a tool and then wasting my money on it. I think what Stacklist is doing is really beneficial.
Co-founder and Business Development - Really Good Emails
It is important to see what other founders are using and what they endorse, so that you get a better sense of what you can accomplish with these tools.
CEO - Nugit
It’s really important to find the best tool based on the size of the company. If you just search on Google, you end up over-investing in some software that is not really good for the stage that you are in. It also saves founders a lot of time.
Co-founder & CEO - Proximi.io
There is no secret around the tools--you are not really sharing proprietary information. It is all about working with the community and sharing knowledge to empower everyone to do their jobs better.
Founder & CEO - Nanit
There is an incredible quantity of tools out there and we are all trying to get the best ones. It helps us discover outstanding tools that we do not know about.
Partner & CBDO - Dayuse.com
The whole startup community is founded on sharing information. Open ideas are what make us grow.
Founder & CEO - Yobi
It is useful to see what other companies are using.
CEO & Co-founder - Moringa School
We spend quite a lot of time trying to find the right tools: I spent about a week searching for the right CRM. It is great to have a central platform where we can get reliable reviews--it saves a lot of time on research.
Co-founder & CEO - Breeze
When I was first starting out, I wasted a lot of time doing things manually because I didn’t know there was a tool that could solve my problem.
Co-founder & CEO - One Month
I think that sharing tools is important because there are so many different platforms out there and products and services that things can start to hit capacity. Talking to other entrepreneurs helps you save time, money and stress.
CEO & Founder - Direct Cannabis
Internet creates globalization and there are so many companies and startups who, if they got more attention, could be incredibly successful. I believe that we have the power to help each other grow and succeed. We all share the same goal helping each other can help us make amazing companies that might make the world a little better.
Founder & CEO - Topishare
When it comes to determining what tools to use, there’s so much noise because the barriers have come down for creating software. There’s a proliferation of tools, which is great because there’s a lot of innovation, but it’s hard to sift through the noise to figure out what tool is best for you. The value is cutting through the noise with a known good tool that you can start using right away with confidence that it has been vetted. Hopefully our stacklist is helpful for others!
Founder - SnapEDA
When we started, we had a weekly workshop with other founders. Everyone was sharing their favorite tools and it advantaged everyone. It makes sense to keep this going.
Founder & CEO - Sponsoo
It’s important to share knowledge and to give back what you get. It helps a lot when people collectively get knowledge from other founders to make the right decision. It helps the startup ecosystem as a whole. A lot of startups find tools from word of mouth--it’s through sources like Stacklist and conversations that we learn about the best tools in the startup ecosystem. A lot of our growth at Mixmax is from word of mouth, from people using our product and recommending it to others.
Co-founder & CTO - Mixmax
Sharing the tools that you use helps everyone in the field.
Founder - Printabowl
I remember after raising our Seed round, and we had a little bit of budget, I spent a lot of time picking all these different tools. It was time-consuming. It’s a fairly inefficient process figuring out what tools to use.
Co-founder & CEO - Foundersuite
These tools can prove to be very useful for streamlining your work, automating tasks, putting rigorous processes and workflows in place, and operating with a data-driven mindset. What’s the purpose? Saving time and resources. So that you can focus on things that matter.
Co-founder & CEO - Authorea
I think starting a company can be very exciting but very isolating at the same time. Everything seem so important and it is hard to estimate priorities. It is necessary to have a central source of information and referrals that are authentic. You need to get real life feedback so that you don’t head down the wrong path.
Founder - Lord Jameson Dog Patisserie
I think that a lot of time is wasted in trying to find the right tools and social proof is one of the best indicators.
CEO - Scripted
Being an entrepreneur is completely overwhelming and time consuming. It’s really difficult to stay on top of all of the current technologies and business building tools, so sharing your Stacklist helps other entrepreneurs efficiently navigate the sea of choices that are available.
Founder & CEO - Cheekd
When you found a startup you probably come from a specific background. You are going to be familiar with tools in your space. But when you have to manage it, you are going to wear many hats, so it is up to you to go out of your way to learn about other tools that might be available. You always want to hear who is actually using the tools and be able to compare them.
Co-founder & CEO - Moesif
It’s very important because it gives insight for how things are organized. It’s important to know how remote teams work. We don’t have the remote working culture, but it might be something that happens in the future since our users are around the globe. It’s interesting to figure out the daily routine of other teams. It's also a good way to discover new tools. The startups are doing a lot of technological watch and spending time on sites like Product Hunt and Hacker News. It’s a good way to find new solutions that you wouldn’t find yourself.
Co-founder & Product Manager - MailClark
The tools that everyone is using become more popular and therefore more accessible. There are a lot of tools and it is helpful to share them so people can discover them. We have many customers for instance who have switched to Pyze after using other analytics and mobile marketing tools for years.
CEO & Co-founder - Pyze
We are based in Salt Lake City and we have a few startups here, but overall we are isolated from the rest of the tech world. Having access to a broader community helps a lot in making the right decision for your business. We can look at startups that have similar needs to ours, look at their stack and make informed decisions instead of testing hundreds of tools.
Co-founder & CTO - Teem
It’s always very cumbersome to find good tools for us, so when you find something you love you want to share it.
Founder & CEO - Grow
When we are sharing the tools with others, we create a buzz around them. That is for example how people initially discovered Slack. There is no competitive advantage in keeping our tools secret. The more people use the tools that we like, the more resources will get invested on them and the better they become.
CEO - Jack Media
It is helpful to see what people are using. You always start the process of looking for a new tool by looking for relevant reviews.
Founder - Nicely Noted
There is a lot of homogeneity in tools that people are using or there are tools that are super famous. Stacklist lets you discover more niche tools that are better fitted to your needs. It is time consuming to try one tool and read reviews. If you have reviews from people using that tool, it’s quicker.
Co-founder & CEO - Ludwig
It is interesting to read what people use, because there are increasingly a lot of very powerful application for every need that you have. Apps are great to generate ideas, and obtain good feedback.
Founder & CEO - Embroker
If you don’t do your research, you risk losing a lot of precious time. There is not just one solution out there, there are several hundreds. What works depends a lot on the business type and on the situation of the business. It helps to have a place to go, to speed up the decision process.
Gian Luca Petrelli
Founder & Executive Chairman - BeMyEye
If you start with the right tools, it saves you tons of time. It makes routine tasks way faster.
Co-founder & CEO - Recruitee
It’s like anything else--you don’t want to reinvent the wheel. I wish people did more sharing of the platforms and tools they use. That way everyone gets to be more efficient and solve more problems.
Co-founder & CEO - Pressly
Don’t reinvent the wheel. It’s important to know what is effective or not effective. When we started, we stumbled into a lot of the tools we use. If we started again, we would make sure to have Slack and JIRA if we had known that it would have saved us a lot of headaches.
Co-founder & CEO - UCIC
There are a lot of companies that are providing good values for startups and it’s hard for them to get the word out. Startups need less red tape--they need quick, easy to use tools. Enterprise products are more hassle than they are worth. Sharing helps you find a tool quickly and it’s important to find efficiencies.
Founder & CEO - Sproutling
I am self-taught as a designer and engineer and I think that this was only possible because of the sharing culture of the early web and the software engineering world. Folks sharing their discoveries, insights, and pitfalls to avoid helps everyone in the game rise up.
Co-founder & CEO - Qwilr
To save time by finding useful (and inexpensive) tools fast!
Co-founder - ComicReply
I think it’s very important to move fast when you are running a startup. Part of the moving fast has to go with decision making, with execution, and to do with learning. The faster you learn, the faster you can iterate. It’s beneficial for the whole community to share experiences and see what are the tools that are the most effective out there.
Founder & CEO - Qardio
There is a lot of discovery you need to do when you work at a startup. I would have never found Inspectlet if I wasn’t sniffing around what our competitors were using. Someone huge like Stripe was using it so I figured it must be good. We spend a few hours every day trying stuff out so it would help save time.
Co-founder - Betterteam
There’s so much stuff out there! To be able to go and say “ hey, let’s look at the most used email capturing tool” and being able to find that information easily and what is working at other startups is so valuable. The best part of this accelerator is being around other startup founders that have tips, tricks and hacks to get from point A to point B. I’m a big believer in community, sharing and karma. I’m always happy to share anything I have. I’m quickly turned off by other founders who aren’t willing to share things that aren’t trade secrets.
Founder - BabyBin
I think it’s helpful for startups to be able to make the best decision they can. What I’ve learned is that helping other people helps you. It always has. I’m super helpful, and Stacklist seems like an easy way of moving faster by seeing people's failures and successes.
Founder & President - Loto Labs
I think it’s important for new companies to be able to focus on their solutions rather than on the early infrastructure needed to run a company, and I can see where Stacklist can help them.
Co-founder & CTO - Valify
When you decide to start or join a startup, time is a really valuable currency. A lot of the tools we’re discussing are designed to make you more efficient, save you time, and find you time you otherwise wouldn't have. Honestly, you spend a lot of time trying to find the right tools. Having the resource to analyze and compare what other startups are doing to figure out the most efficient ways to make your business is very helpful. It’s a useful way to save yourself a lot of time, which ultimately saves money.
COO - Aquarius Cannabis
I am happy to share because having more startups in an ecosystem improves everyone's success rate. There is an abundance of tools out there. It helps to see who is behind the ratings.
Co-founder & CEO - TravelPerk
It’s helpful for people to help each other by sharing what they're using. It helps everyone be more efficient. It shows people what works well and saves them quite a bit of time. If Chris [ReviewTrackers] ever says “hey, check out this tool,” I’m going to do it, as opposed to reading an ad about the tool.
Co-founder - Tend
Unless they have very good IP, it’s very important for startups to talk about what they do internally. It’s the same reason why people tell first time founders to not sweat about people stealing their idea. The meaningful exchange of information between people is good. If I didn’t want to talk about Twilio because I was thinking “Oh no, someone else will use it to get around an issue,” I’ll never know how to solve a problem I have. In general, it’s good to be transparent about your process and what you do--unless it’s critical to a release cycle.
Founder & Head of Engineering - Opentest
We learn a lot from our peers and neighbors in Utah. We belong to a useful organization called The Kickstart Collective, where a number of companies gather together to talk on a regular basis. We share hiring candidates, information about tools, etc. The reason why it’s important to share is that it is very expensive to make a mistake on a tool choice. Sharing information is vital. Obfuscating your stack does not really bring you any competitive advantage.
CEO - TaskEasy
It’s important for people to understand what works for their type of business. We can all learn from the best.
Marketing Director - FreshGrade
I do think that the perspective of a user is fundamentally a different perspective than what you get during the sales process. The overall experience you get once you've been up and running with a product is as close to the ground truth as you can get. Getting the ground truth from someone is more valuable than getting sales pitches.
Co-founder - Outbound
Startups have to be able to be in tuned with what tools they’re using, which means they have to trust them. You need to feel comfortable with the tools. In a larger company, you can have someone with 5 years of experience with a specific tool. In a startup, you need something that’s flexible and cost effective. It’s very important that you can trust to use these tools without many hiccups. You don’t want to be putting out fires or be working backwards to get things done. Having a community with thoughtful reviews with a full list of tools that are somewhat approved is beneficial to all startups.
Marketing Manager - StreamLink
I’m a believer in community and helping other companies grow (even if we are not in the same space or in different industries). I spend Saturday mornings with other entrepreneurs and people getting started with their career, and help them get going. These tools help people grow and mature their business; the power in these tools is incredible.
CEO - ReviewTrackers
Entrepreneurship is hard enough without having to reinvent the wheel. It’s a good idea to share best practices. It needs to happen more. Even if you’re sharing with the competition, it’s better for the industry, the economy, and society in general.
Co-founder & CEO - Strainz
The key to a successful startup is knowing what to outsource, what to insource, and investing heavily in both. That’s why I like Stacklist - I think this service is useful for entrepreneurs. It has tremendous value in a community where entrepreneurs help one another.
Founder - Magical Butter
I think for startups, it’s really important to have the ability to not just showcase their knowledge, but it’s useful marketing. Every product I mentioned, I’ve tested it. When you are building a company from scratch, you have 1,000 decisions to make. This way, you can lean on other people who have done it. Stacklist saves a lot a of time and creates a loose community, essentially product marketing for companies. It helps people learn, and it also helps companies get their names out.
Co-founder & CEO - getPartnered
From working in the startup space, finding and using the most optimized tools definitely helps. I’m always looking on Product Hunt, Hacker News, and everywhere. There are new tools coming out every single day. Someone is always making something like a break-out app like Slack or Heroku. Stacklist is great to see what everyone is doing and using. The transparency is sweet!
Co-founder - Beau
It’s all about overall efficiency. As we all start to standardize the tools we use and understand the way they work, sharing saves everyone time and that’s the goal. We don’t want to work for the tools we use, we want them to work for us to make us more efficient. It’s always good to help your friends (and competitors) and help make them more efficient.
Founder & Managing Director - StartupRunner
It’s mostly for the sake of communicating. We got to these tools after testing a bunch of other tools with trial and error and found what works for us. It’s good to share what you learn from your mistakes.
Co-founder - ShipBob
It’s important to know which tools work and which don’t for each type of industry, in order to cut through the noise and make better decisions.
Co-founder & COO - Loopio
I am sharing because numerous times in my life, I have needed to know how people with the same problem I have are solving it. I solve certain problems everyday by researching and testing. If someone can benefit from my research and effort - I want to give back and help others have less challenge.
Founder & Chief Instructor - iLoveCoding
The most important thing for a startup is finding a problem that is worth solving. Let’s share the tools that help us do that, so we can all move faster together.
Founder - Waffle
Given the growing startup community in New York, startups benefit from being supportive of each other. It’s important to keep the dialogue open as you can give and get rich feedback from other founders.
Co-founder - Simple Fractal
I think it’s important to learn what others are doing and what tools they’re using, to enhance what you’re doing as a business. If you can do something quicker and faster, then obviously your customer is going to benefit.
Managing Director - Evoluted
When you are building a company, the most important thing you need to work on is finding your product market fit and customers. Productivity and other tools help the company to achieve that goal. For startups to share what has worked well and what has not worked well is information that they can utilize to make the right decisions. Companies can spend a lot of time using the wrong tools and find themselves wasting a lot of time. Sharing information and incorporating best practices help productivity a lot.
Co-founder & VP Data - Zendrive
It helps other startups validate that they are using the best tools. Or it gives ideas on what can make a business more efficient. A lot of tools we use is through external validation, from seeing other people use them at other startups. That goes a long way in justifying a decision or going into more confidence. When you pick a tool you are married to it, so you want to make the right choice early on. On the technical side, there are tools that show what other graphic sites use. It’s good to see which technologies we’ve chosen or will choose have made other startups successful. We chose Mixpanel because we saw companies ten or hundred times bigger than us scale with Mixpanel. It’s helpful in that sense of validation--for showing people the options that work at scale and to give more data on what’s out there.
Co-founder & CEO - Webflow
It is important to be able to get feedback on what you think is the right thing to do. Getting the word out about tools that are unknown can really benefit growing companies. I wish I knew about Intercom 4 months ago. Stumbling upon it really filled a need and I wish I knew about it sooner since there aren’t a ton of places to get a better idea of what tools companies use.
Co-founder & CEO - ContainerShip
Anything that can help other startups move faster, as well as concentrate their efforts on their core business, is great. Anytime I can buy a tool, rather than build it internally, I do that. Building a Zendesk or CRM is unnecessary, since they already exist! We all need to be concentrating on our core businesses, not testing out, or building, tools.
CEO - Mention
Some of our favorite tools that we shared came to be because of a recommendation from another founder or startup. There are so many new tools popping up every day that it is hard to vet what is worthy of your time, and Stacklist is a resource to identify what could be the best tools for you and your team.
Founder - TouchPoints
Founders talk to each other about tools all the time. And things are always changing, so it’s helpful getting feedback on the tools people are using.
Founder & CEO - Allay
It’s important to find the best tool--it lets you be more productive. Keeping up with tools lets you be current and up to date. And to “être au gout du jour” (know the flavor of the week).
Augustin de Préville
Founder & CEO - Preview App
At the end of the day, every startup has its struggles, even if you don’t see it. If we share knowledge, all startups can grow faster. Yes, we all have competitors, but we are all trying to solve the same problems and do something amazing! When I started Pixc, we were manually replying to emails out of inbox until Zendesk was recommended to me.
Founder & CEO - Pixc
In general, any entrepreneur can appreciate the struggle, and appreciate people that have the same drive to build a business. In that perspective, it is good to help people in your same situation.
Co-founder - Matchnode
The Internet is amazing because there is a ton of information out there, but it needs a curator, and that’s where Stacklist comes in. We run a specific kind of startup, which is different from others. So hopefully if someone is looking to start an e-commerce subscription company with little upfront cost, our list helps them hone in on the best products and services to use.
Founder - Bamboo Supply
A lot of time is spent trying to understand the right tool for the right job. It is quite important to look at the tools that a similar-sized company use. It can be very valuable information when you are starting.
Co-founder & CTO - MineWhat
There is a large segment of people that want to start a company but cannot make the jump because they do not know what to do. I think that it is good to demystify a company; when you internalize all the pieces that are needed, you see that these companies are not unicorns.
Founder - Companion Maids
I think that depending on where you live, it can be very easy to meet entrepreneurs and exchange ideas, while in other areas it is more difficult. It also depends on people’s schedules. That is why sites like Stacklist, that let you share information, are useful. It is good to help each other and get help from others to avoid wasting a lot of time.
Founder - GrandBox
There are a lot of companies out there making cool things, and you risk not running into their product. It’s useful to know what other people are using--companies that are in your similar situation. Sometimes you don’t know about the new application; it’s good that there are other people that tried them and can recommend them.
Co-founder - Trove
I believe that we all have an opportunity to learn from one another from companies in our space and outside. It is in a repository like Stacklist that you can see the most popular tools out there. If we are going to mine our data for our own purposes, we should also contribute to the community. We also want to be advocates for other businesses that are doing things right.
VP Marketing - Moogsoft
Being able to share the best practices and helping someone understand the business will help everyone get better collectively.
Co-founder & CEO - Limelight Health
It’s important as a community to work together: it pushes the ecosystem in the right direction.
Co-founder & CEO - BottlesTonight
We spend a lot of time googling around and sometimes what we get are not the best solutions. It is not as efficient as going into a space and finding out what other people in similar stages are using.
Co-founder & COO - Fizz
There are so many options. If you spend all your time learning about the alternatives (and a lot of them are similar enough), you don't really know what makes them different until you spend time on them. I base my initial opinions on what people have used, because if you know what someone is doing and what tools they’re using, it’s easier to make a good decision.
Co-founder & CTO - Beyond Pricing
It’s important to see what everyone else is using. It's great to get real feedback on what tools someone is using. These decision points occur every week at a company. Instead of talking to a company directly or making your own opinion, seeing what other companies use is a good indicator--without the diligence of talking to them.
Co-founder & CEO - Lob
It’s a good way to pay things forward. Everyone is battling against dying in obscurity--that’s the name of the game when you’re a startup. Every little bit of help you can get, or things that save you a couple of minutes here or there, give you a better chance at success. By sharing the tools that you've used and have worked, it lets the next person be that much better off. I wish Stacklist was around when I started 2 years ago. It’s awesome that now there’s one place to go for what the best tools to use for whatever the task is--whether it’s marketing, expense management, or a CRM platform. Sharing your Stacklist is a great way to help and pay it forward.
Co-founder & CEO - Payable
Anyone in an early stage venture is a brave soul that doesn’t need a map to navigate the unknown, but it helps to have friends out there. The reality is someone has already endured the pain of looking for tools and figured out which work well. There are so many, it is easy to get overwhelmed. I imagine entrepreneurs in startups are the most curious. We are the most likely to sign up for a beta and get wooed for something exciting and sexy. Having a trusted community of people who have been through it before is critical. At the core of it, there are business problems that we all have to solve. Mutual reliance in this capacity is vital for navigating through the noise and static out there.
President - MU/DAI
Having been a part of 1871, everyone is sharing their knowledge and networks and everything that has worked for them. It helps you move faster and more efficiently at everything you do. Entrepreneurs and founders are looking at how to grow quickly. Operating in a vacuum and not looking at recommendations or things that work is only hindering yourself.
Co-founder & CEO - Smync
We support the idea of entrepreneurship. We feel that sharing is important because we can really learn from one another.
COO - Higher Ed Growth
When I look for suggestions, I really trust the opinion of other founders. If someone who is going through the same process gives you advice, it is really valuable. Stacklist is a very good idea, because if I can get curated reviews, it is way better than random reviews on the internet. I always take those with a grain of salt.
Founder & CEO - CloudPeeps
I think that in the tech world sharing best practices is big. I believe that it’s because tech companies are really adamant about productivity. It’s one of the defining features of tech. It’s not based on competition but on collaboration. We learn from one another.
Founder & CEO - Do
Every company is full of challenges. What most people do not think about is how hard it is to get the most basic practical things together. People are most taken by their idea. The tools that you pick to solve the practical aspects of the business can have a profound effect on how efficient you can be on getting things done.
Founder - Andy OS
Time. there are only so many number of hours in a day. It’s good to know what best practices look like and see what tools people are using to success online instead of needing to call up friends.
Founder - Blackbird
The more you give to the world the more you get. The most exciting thing, nowadays, is what we can do to make things more automatic. The technology that we use every day works for us in that sense. Technology should be in the background, not even be noticed. It is there to make everyone’s life a little bit easier. That is why it is good to share it.
Founder & CEO - TelecomQuotes
It’s important to save time in your selection process. Don’t reinvent the wheel.
Co-founder & CEO - DocSend
As a startup, you are trying to figure out what web services are out there and you want to be using the latest and greatest. It's a process to identify the platforms out there and to vet through them. Rather than recreating the wheel, it's fantastic to understand what others have been through.
Co-founder & CEO - PlushCare
It’s helpful to understand the tools that are working and which aren’t. It’s painful as an entrepreneur to think a tool you chose has the capacity and it doesn’t. Trying out the demo doesn’t show you where the pitfalls are in a tool. It can become a huge waste of time looking for one.
Founder & CEO - PeopleFoundry
If I’m looking for something that other people have used with a review or comment, then that is helpful to me.
Co-founder & CEO - Mammoth
It saves time for someone to find a tool. It’s great to discover tools are popular amongst people. Slack has captured the communication market, but for things like BI and analytics tools, it's harder to find a good tool.
Co-founder & CEO - Occasion
Awareness of what's out there.
Founder & Chief Software Architect - PeopleVine
There has to be some camaraderie in the business. It is important to share best practices--it’s the nature of the business.
Content Strategist - Kin HR
Increasingly companies are relying on software to solve needs that they have across all departments. To know in advance what other companies use, that are similar to yours in size and business format, eliminates a lot of trial and error. These tools are empowering people to do their job more efficiently.
Founder & CEO - Instapage
We want to help companies with what we use, and we want to get their help.
Founder & Chief Doer - March Media
Technology is becoming so ubiquitous for these solutions and they are moving so fast. Why be a trailblazer? Let other people trailblaze these things for you so you can work on your core business. First hand, my struggles around outbound analytics (which is a hard macro/micro problem to solve) make me feel like I’m trailblazing in that area. It’s a hard problem and it takes big-time steps. If I had to do that with each product, it would be a big headache.
Founder & CEO - Kahoots App
If you want other people to contribute to the community and share their insights, you must be willing to share your insights too.
Founder & CEO - MySiteAuditor
Sharing and helping out as a member of the community to grow and answer questions to be helpful in any way!
Co-founder & CEO - Stylisted
Startups can help each other out. I found out about most of the tools that we are currently using by asking other people in the same position.
Co-founder & CEO - Articoolo
It is always good to know what other startups are doing.
Co-founder & CMO - Terminus
Nowadays, everyone uses these tools to manage their business. It is efficient to tap into that knowledge rather than having to reinvent the wheel.
Founder & CEO - Mifold
It makes it easier and clearer for other founders to make decisions. It also compels the provider companies to constantly improve their services.
Founder - Engine
I think startups should help each other. The world is moving towards the direction of information being accessible for free anyways. I have benefited a lot from other people’s experience.
Co-founder & CEO - Tenantify
Companies have only so much time to keep searching for a particular tool and discern what is good. There is a big risk in wasting your time trying out something that you will not end up using because it does not fit your needs. A lot of startups are looking for the same thing: a tool that is fast, intuitive, and reasonably priced. A lot of software has features that you might not need as a startup. Looking for what a company that has a similar business model to yours does, can be very valuable.
Founder & CEO - AppGyver
As startups, we are dealing with a different set of challenges that are very different than bigger companies. When you are a startup, you need tools that are effective and affordable. It is good to know what other people are using.
Co-founder - Sorc'd
It’s one thing for a startup to understand how to use one tool, but to understand how to use an entire stack successfully is even more valuable. Sharing stacklists helps other startups gain software knowledge through a similar company’s day-to-day usage of an application. We can learn from past experience to avoid wasting time and money trying out software that isn’t a proper fit.
Co-founder & CEO - Opternative
It definitely benefits people. When we started creating two different two accounts for USD and CAD, we needed help to set up Wave with Stripe. It’s beneficial for us; if I give feedback on a tool I’m using, then someone else can give alternatives or how to improve what I’m doing.
Co-founder - Flarian
It’s a brave new world out there. I think the ethic in the industry is one of sharing, open data and transparency. It’s important to keep some data private, but next-generation companies should be sharing data; it’s empowering the sector. We’re happy to be a part of that. Our entire model is based on making data on funding sources and investments more accessible, and helping businesses to not only find the information they are looking for, but also to act on it so they can get funded.
Founder & CEO - Funding Portal
I think this is great as it allows startups to exchange notes on what works the best and what to avoid. We all have companies we admire, and it’s great to have some data points as to what’s under the hood. A poor choice on tools that your company depends upon can be very costly down the road.
Founder & CEO - iPyxel Creations
It’s always good to share and learn. I’m always curious to see what other startups are doing.
Co-founder & CEO - ProxToMe
Time. I work 80 hours a week, I don’t have time to look at tools. Typically, if someone I trust recommends something, I’ll try it out, and if works it’s great, but if it doesn’t, I drop it. As businesses, we all have the same issues. We may all build different products, but we all have the same challenges.
Founder & CEO - PaletteApp
Everybody is learning – we have tried tons of tools, and each are different and might or might not be the solution – the best thing you can do is keep trying them until you find the one that works perfectly, as it will really make a difference.
Co-founder & CEO - YouCanBook.Me
It’s always good to know what similar companies have done to be successful. You want to keep the focus on the intricacies of your own business rather than spending time searching for tools.
Co-founder & CEO - AMPY
It is important because it saves time and you can get recommendations from people who went down the same path. I believe that Stacklist can make things easier. There is a lot happening all the time. It is a good place to provide aggregate information for the community.
Co-founder & COO - TradingView
When you are a startup you have to make decisions very fast, and choose the best tool in order to make a great impact. The cost of switching to a new tool is high so it is better to get it right the first time.
Founder - HandUp
A lot of the tools we’ve tried have been recommended by fellow CEOs or friends. There are some tools we love but can’t afford. We are always looking to try the innovative, low cost tools. But we know, once we’ve tested them and we’re ready, we’ll change them or pay for the premium version if it’s proven useful and necessary. When we do have the resources, we will use the most appropriate tools for the job.
Co-founder & CEO - Careerleaf
We spent a lot of time at the outset evaluating a lot of different tools to see if they would work. There were weeks spent just trying different tools to see the pros/cons of each. It’s really helpful to see a curated list of tools to see what's been helpful for other startups and why they were helpful. Startups are coming out to make tools that serve other startups, and it’s hard to see all of the things coming out without having curated lists.
Senior Scientist - Applied Brain Research
To help other entrepreneurs make decisions.
Co-founder - LivePoll
I think it is important because no startup wants to spend a lot of time worrying about infrastructure. The important thing is to sell and get new clients.
Co-founder & Chief Architect - SwiftIQ
If I had known about Streak and other tools, I would have saved time and money.
Founder & CEO - VIVE
Because it helps everyone. Also, you avoid having to reinvent the wheel and you can instead focus on customer service.
Founder - PeachDish
It is useful because founders and startup employees can eliminate some of the “on the job” learning. Sometimes you have to bring in an expensive consultant to teach you how to do things. This should not be necessary because all startups want the same thing. They want to manage their business in the smoothest possible way, and to create a good experience for their customers. There should be tools out there to make this process more automatic.
Founder & CEO - LifeLine Response
We are all building startups based on contributions from other people, so why not have a dedicated place where we can all go.
Founder & CEO - Coach.me
It is helpful because technology is developing very rapidly. When you see verifiable recommendations, you can save time in selecting tools and future headaches.
Founder - ZipBooks
If we can help out people with what they’re trying to do, it’s great. You can also really feel out what the global space is on and what tools people are using. I’m always surprised to see when people switch or use something else. Most of the time though, it’s not about the tools you’re using, but how you use them.
Co-founder & CMO - DownToJam
The tools to build your organization are out there. Choosing the right ones can really increase your productivity.
COO - Reverb.com
Sharing your stacklist gives more exposure to the tools you’re using, which is good to give those tools exposure if they’re not known. It’s also good for new companies to know which tools are good and it’s better for everyone to share this information. I know some people might think “you’re helping potential competition,” but it’s better to share this information so everyone ends up better off.
Technical Founder - Campayn
It's a very small community of founders of tech companies compared to most other jobs. So it’s very helpful to have a community to learn from each other's experience rather than a general platform where your voice can get lost in the crowd. There tends to be less training to startup founders than other founders, it's not like you can go to school for it. It's especially important to have a single place to learn from each other’s trials and tribulations.
Co-founder & CEO - WhereFor
So you can save money. Don’t burn cash you don't need to burn!
Founder & CEO - Nomiku
It is important because there are a lot of offerings in Google; they list a lot of customers but you do not know if they are real. You can try those and be sure that you are not wasting your time.
Co-founder & Chief Product Architect - Koding
When I was with Techstars, in those 3 months I met these incredible mentors and they showed me their tools or own tidbits of things so I didn't make the same mistakes. Also, I don't care about what a B2B company uses, but I really care about what a B2C company uses. Sharing tools is great for not needing to waste spending, or time doing research, so you can assess things much quicker. We (Techstars community) actually do this constantly on Slack for recommendations. When we got this link to Stacklist, it was like doing that but with a much larger network!
Co-founder & CEO - Impact Health
If I had known when we started Flow Kana about what other startups use, it would have made my life so much easier. You have so many decisions to make, if you get any kind of help, it's very valuable for early stage startups; or even not so early stage startups. Stacklist is a great resource for information on tools from these surveys. In the end, what the majority thinks is going to give you a good queue on things. If 75% of people are using a service, it’s probably a great service.
Co-founder & Head of Engineering - Flow Kana
As an entrepreneur, you need to be 100% focused on building valuable things that your customers want. You need to pick the absolute best tools that will reduce the amount of things that distract you from providing value to your customers. Having a reliable place to visit to find recommendations for tools and services is incredibly important. I shouldn’t have to spend a week trying to figure out what the best accounting software is. I just ask someone who is running a similar company with similar problems and use whatever they’re using. Then I can get back to talking to customers and improving my product.
Co-founder & CEO - Nitrous
This is how tech is built. No one has the right answer, just the answer that works for them. So it’s useful to see what works for other people and why, because those reasons could be inversely correlated to you. It’s the same reason why open source is awesome. You know what someone else did, so you can do what they did or do it differently. You get a lot of the knowns and unknowns out of the way.
Founder & CEO - Coinkite
It saves a lot of time and heartache! There are no shortage of new, shiny tools out there. If not approached carefully and strategically, evaluating new tools can be a major productivity killer.
Founder - Neumarkets
It’s a very time consuming process to evaluate all the different types of tools out there. The best kind of review is someone actually using a tool and talking about it. It’s also nice to see what a company uses, because it’s an implicit endorsement of the tool.
Co-founder & CEO - Venngage
Sharing your stacklist is really important because we startups are the early adopters and we really do a lot of research and testing on these tools. The tools that we are using will be the ones that eventually will be adopted by the general public. It is important to help each other out.
Co-founder & CEO - Qordoba
It is important to share stacklists because once you get your email out there as a new startup, or as a new founder, you get SPAMMED by pitches for products. They are just trying to get in front of you to show the point of the product and give their sales pitch before you get to their customer references. Stacklist is a great way to get customer references; a third party perspective from someone who doesn't have skin in the game, but either supports or does not support a particular product. Stacklist.com is a bunch of customer references from the right people instead of a person selling to you. The closest person to your shoes as a founder is another founder. It’s super important to get the opinions of people in your shoes and being able to talk to them about what products they love or hate. Or, without needing to bug each other, we can go to sites like Stacklist or Quora to get the information we need and make our own decisions.
Co-founder & CEO - Doughbies
We all put a lot of unnecessary time into finding out, and messing around, with which tools to use. It’s helpful for all of us to share so we have curated reviews of what’s the best and most popular. I think it’s a waste of time to investigate each tool, and it’s much better to have it all in one place. But always keep in mind that you still have to do your own assessment of the tools that will best fit your needs, as well as spend some time comparing prices.
Founder & CEO - Shortcut Labs
Internally, we’ve gotten a lot of mileage on what to do and what not to do. For a lot of these tools, there’s not much unbiased feedback out there. You can get vendor POCs, and vendors are more than happy to tell you why they’re great, but it’s really hard to find trustworthy information. It’s helpful to see what someone that closely matches with you recommends. Some tools and services have weird quirks that are invisible, yet infuriating. It’s nice to know ahead of time if you will hate your life if you sign up for a certain tool or service!
CTO - Expa
I love tools. Any problem that you can solve, there are always a few ways you can solve it. There’s a famous quotation that says you can solve a problem with money, people, or writing code, and writing code should be your last option. It’s deceptively expensive! You have to write it, test it, and maintain it. I prefer to use already-built tools whenever possible. The cost makes more sense than building your own tools, especially for startups. When you’re starting out, you have no engineering team to build the custom things you want. We found lots of tools through tribal knowledge, sales teams reaching out to me, or through a trial and error process. If you can make discovery easier, and you can make it shorter, and cheaper, that’s amazing. Time is the most important for startups.
Co-founder - Rocksbox
It’s a good to know what other people are using and if there are better tools we can use.
Co-founder & CEO - Concord
Right now I’m looking for two tools, an analytics tool and a CRM. I’m consulting my network from Techstars, and other founders, to find good analytics and CRM tools. It’s great to access a list on Stacklist to see what companies are using, and it’s very good for lead generation.
Co-founder & CEO - Gorgias
I’m all for sharing knowledge; it makes us all better. I’m really glad Stacklist exists!
Co-founder & CEO - PowerToFly
It’s a big timesaver for founders who come out of their engineering/product comfort zone and have no time to do research about the best tools to use for things that are not in their core work, like accounting. We usually move from “not-funded” to “funded” overnight, and we need to pick many tools quickly, as we move.
Founder & CEO - Peerlyst, Inc.
We definitely spent a lot of time switching, and trying, tools in each category. It’s helpful to see what our peers are using, and seeing what they’re finding success using. Sharing our knowledge with each other is time-saving, and it’s great to get validation from your peers that a tool is not going to be a waste of your time.
Founder & CEO - Gigwell
Knowledge is power, when applied. We can make the ecosystem more powerful by sharing with each other. And we can save ourselves time that is better used for improving our products, getting sales, and finding our minimum viable product (MVP).
Founder & CEO - TechnoRides
Anything that can help people not have to figure this out on their own, and save them time, I’m all about. Every company has to figure all of this out on their own, and you can save so much time, energy, and cost, if you can learn from other people's mistakes and growth trajectories. You can replicate what they’re doing right, and avoid what they have done wrong. We had to figure all of this out on our own, and there were a lot of mistakes that we made that we would’ve been able to avoid, if we knew then, what we know now! You just don’t know when some tools are better than others at different stages, and what Stacklist has done is great. We can see what Series B companies are using, and it’ll save us a lot of time. I don’t know why anyone would not agree to do an interview!
Co-founder & COO - Branch Metrics
It’s important for us to share stacklists so we can all cooperatively help each other to work more efficiently and productively.
Founder & CEO - Whim
I’ve talked to many startup founders and mentored students who are working on their concepts for new businesses. Technology platforms allow one entrepreneur to do multiple jobs. These tools make things easier so that a lean, small team of two (which is how we started) is able to act as the accountant, COO, task manager, and any other roles needed to build a company. When people ask how we started LeafLink and managed it during its earliest stages, the answer is always that it’s all about using the right technology the right way. We definitely have a founder community forming and it's great to be a part of that. By sharing our experiences as entrepreneurs, we can empower more people to create companies that create societal value.
Co-founder & CEO - LeafLink
Old school business mentality is one where companies tend to hold back revealing the way they operate because they view themselves as being in a competitive market and don’t want to give away their secrets. In the startup world, there’s a sense that we’re in it together, and we are trying to improve various aspects of people’s lives. It’s interesting observing that feeling because it's unspoken, but it’s still tangible. I can’t tell you how many times I’ve met people who will help each other for nothing in return. It’s purely altruistic. That tends to be the way startups regard each other. If I can help another company onboard more efficiently, and impart knowledge on our tools and what works and what doesn't so they too can help change somebody’s life, then I’m happy to do it.
Co-founder & CEO - Inkshares
It’s really helpful because I’m constantly searching for new tools to use to solve various efficiency problems within the business. It’s really hard to find this stuff on the internet. My go-to has been Quora, which has been a poor resource. I’ve been trying BetterCompany, and it’s given me some answers for specific questions, but now I have a one stop shop for all these tools, which is awesome.
Co-founder - Bauxy
When you’re starting a company, the first thing you often think is that you can, and should, build everything yourself. But you’ll quickly realize that there are many tools on the market that can do 20% of what your company needs. And a lot of them are free! For example, right now, we know that through APIs, we can integrate with a large set of tools. All of this knowledge helps companies arrive much faster at their MVP (minimum viable product). This knowledge is great for getting straight to what’s important, which is making money. Stacklists that we share with each other can help make sure that when you’re looking for something, you can find something adapted to the size and culture of your company. We usually get recommendations from large companies, but that’s not always best, especially when you’re starting out, and you’re a small company. When you spend one month onboarding a tool, you waste a month you could be working on your product. Exchanging information with companies, like when we were in 500 Startups, allows us all to learn to share resources. Anything you find useful can be useful for another company.
Co-founder & CEO - DOZ
It’s useful because there are so many tools out there; it can be hard to find what you’re looking for. If you’re wanting an alternative to a tool, but also want it to have a certain function or feature, you can’t just do a Google search for that. It’s handy to have a database of tools like Stacklist, that shows what others in the space are using, along with their reviews and opinions.
Director of Service & Operations - Smart Lunches
I think sharing is what makes the tech community great; we all learn and build off each other.
Founder & CEO - Wizeline
The idea with sharing our stacklist is the same as the idea behind SprinkleBit: if you don’t distribute information, you can’t improve. Sharing our stacklists with each other is a great way to share information with each other.
Founder & CEO - SprinkleBit
Sharing stacklists is beneficial for our community of marketers to understand tools that may be effective for particular goals. What are the tools that are emerging, tried and true, or easy to learn? One thing that we do is experiment with different technologies and trying them out is really beneficial. But with these tools, what you get out of them is what you put into them.
VP Marketing - Extole
I think it’s important to see what’s available and what’s working for people. You can find companies similar to yours that are using the tools that you need.
Co-founder - ElectroSpin University
Sharing our stacklists with each other makes startup life easier. And if I share, other people will share.
Co-founder - Bubble
For companies that I’m friends with, this is absolutely important. There’s a lot of time that goes into all of these decisions, and there are short and long term opportunity costs with using the wrong applications. If I’ve done due-diligence on a tool, I’m really happy to share anything with them.
Co-founder - BuildZoom
I wish I had seen Stacklist before this interview! It would’ve helped me a lot with choosing tools. Moving an entire group of people off of one tool to another is crazy, and wastes time.
Co-founder - Sutro
I think a lot of learning happens when stories are shared between startups. There is always a variety of reasons why one app might work over another, and people sharing stories helps everyone make more informed decisions.
Co-founder - FullContact
The more information, and more use cases out there, that we all have access to, the more efficiently we can all run. Also, for all of these companies that provide these services, our feedback (hopefully) provides them opportunities to improve. Like with BambooHR, I hope they get the message to get benefits admin on their roadmap!
Co-founder & COO - Club W
We’re all in this together, as we’re all growing our companies. There’s a huge proliferation of tech solutions you can use, and it’s great to get validation of what you’re using, as well as get ideas of where you can expand your stack. We all have to be willing to share, and be transparent, and it’s extremely valuable to share your stack. Stacklist is great because it gives you a consolidated view of all of these tools that are available.
Co-founder & CEO - AdStage
There are lots of tools out there, and we can all end up spending a lot of time testing them out. But at the end of the day, you should really be focusing on your business. So if you can learn from others, that will save you a ton of time. And I’m big on giving back to the community, as well as helping others not make the same mistakes as I’ve made. A lot of startups use other startups as tools, so this is a cool way to promote our ecosystem.
Co-founder & CEO - Bold
We found out about a lot of these tools and services the hard way, and we spent a lot of time trying everything out. It would’ve been nice to have had a resource like Stacklist when we were starting out. We’re a really small company that is able to do a lot more than you’d think, and all of these tools and services have made that possible. So anything we can do to help others be more efficient like us, we’re happy to do.
Co-founder & CEO - Open Listings
As I’ve learned firsthand, there’s a lot of competition in a lot of different areas. Having references, firsthand accounts, and the pros and cons of tools easily available, makes it easier to pick through the competition and choose something to use.
COO - Chat Sports
It’s important to learn and share, and be able to see what others are using. Often times, I wouldn’t even realize that there’s a tool that could make my life so much better until a friend brings it up in conversation. But with Stacklist, I can easily surf and find new things.
Marketing Manager - Shippo
It’s all about quantifying the wisdom of the crowd. Startups come out of the principle of democracy, and we need to practice that democracy amongst ourselves.
Founder & CEO - Good&Co
When you’re a startup, you don’t have time for much of anything. So spending ridiculous amounts of time doing something that a million other people have already figured out (e.g. the best tools in each category), is a huge waste! Dedicate that time to running your company, or making your product.
Co-founder & CEO - Neurotrack
I’m a first-time founder, and I’ve made a ton of mistakes. We spent more than a year learning how to run the business, and learning about tools was just one part of that. Advice from other founders is always very useful; you want to hear from others that have done this before. As a first-time founder, ramp-up time would’ve been much shorter if we had more knowledge, like what’s available on Stacklist. By sharing our stacklists, we’re building a community.
Co-founder & CEO - Townsquared
There are too many things for any one founder to learn, so we need to share with each other. For example, a very small stage company might not realize that they can use Unbounce and Google Sheets as a CRM and customer service tool, allowing them to avoid buying expensive tools at the beginning. This learning is very good, and I am happy to share it with other founders. Hopefully I can save them some headaches, and money! If there’s an alternative to MailChimp, I want to see it and use it, but I can’t just rely on someone to tell me about it. This is why I like the idea of Stacklist: instead of doing a Google search for similar tools, I can read what someone who has faced a similar experience has already tried, and read a review of what they recommend.
Founder - JustDoc
The DNA of the startup community is based on a positive, “help each other out”, vibe. It’s open, transparent, and positive. The only reason we’ve been successful is because others have been generous with their time and insight. So if there’s any way for me to contribute back, I am inclined to do so.
Co-founder & CEO - SpeakUp
A lot of times, we found stuff through trial and error. Personally, I’ve always said, “Let’s pick one tool and stop talking about it,” so anything that can make the trial and error process go faster, I totally support. There’s also a scope of tools that are useful, that I wouldn’t hear about otherwise, so sharing our stacklists with each other helps immensely with that discovery process.
Co-founder & CTO - URX
It’s important for startups to do these interviews and share their stacklist because I truly believe there is wisdom in the crowd. You can see where crowds converge on products, but it also allows you to find some outliers and apps you may not have heard of any other way. There’s also a feeling of giving back as well, just like how we feel about open source projects. We enjoy helping startups and pointing them in the right direction.
CEO - OnSIP
I founded my company 3 years ago, so it’s not a distant memory that is fuzzy; I remember it intimately. I’m fortunately a geek about tools and apps, and I worked at a VC fund before I ran a company. So I was already plugged in to what people were using. But even though I was ahead of the curve, I still had a hard time finding the tools that I needed to get things done. Not having any place to go to read Amazon-type reviews for tools was a huge killer of time. And I spent a lot of time testing tools, including ones that didn’t end up working out for me. And I’m techy! So for someone not techy, I’m sure they waste 10x more time. Sharing is all a part of our ability to stay efficient, and exposing each other to tools and products that we might never find out about on our own. All of this information should not just live in people’s brains; we should all be sharing all of this information.
Founder - VentureOut
Sharing is so helpful. People at different stages are going through different things, and sharing all of our knowledge with each other is really important; it saves us all a ton of time knowing what's good and what’s not. For example, when we’re picking an HR tool, rather than Googling and not knowing what to trust, it’ll be much more productive to get reviews from as many people as possible. It’s also extremely hard to keep track of every new tool that comes out, and sharing our stacklists helps us all stay on top of the newest tools. There could be something that’s 10 times better than what you’re using, and you could be missing out on it!
Founder & CEO - FORTE
Stacklist fills a valuable void. We don’t know what we don’t know, so hearing feedback from others, and learning from others’ failures, is good for saving you from wasting time and money. By reading others’ reviews and recommendations, you can avoid pitfalls and mistakes early on, and lots of platforms make it difficult to switch, so making the best decision early on is crucial.
Co-founder & CEO - Blue Bite
We’re so focused on what we’re doing, it’s nice to take a step back and do an interview like this and look at what we’re doing, and using, holistically. Thinking through our stack and how we use each tool, and taking a look at tools strategically, is a very valuable exercise that every company should do!
Director of Product - Insurify
We think it’s great to know what our peers are using and recommending, all the while knowing there is no interest in them selling us a product that they use. The reviews are extremely valuable because they’re unbiased.
Founder & CEO - Insurify
Other than it saving a ton of research time and trial and error? It’s always good to know what works, what doesn’t work, and why.
Founder & CEO - Arment Dietrich
Well, the #1 reason a lot of us are doing this is probably because we want to get the word out that we exist. But it’s also really helpful to be able to see what everyone else is using. Reading a recommendation on someone’s stacklist is like getting a direct reference from the company, without you having to reach out to them, or know them. And if you see that a company you respect is using a tool you’re using, it reaffirms your decision. And if you see companies that you respect using something different, you can check those products out!
Founder & CEO - Skout Deals
There’s something to be said for letting someone else do all of the learning and you taking advantage of it! It’s all about knowledge sharing. If something works for someone, and you’re similar, instead of experimenting and wasting money on tools that are not a good fit, learn from them, and go with their recommendations.
Co-founder & Co-director - Boomtown Accelerator
It’s good to see what other companies use. It gives you an idea of the tools that are useful, and not useful. Companies spend a lot of time testing a lot of tools, and lots of tools require long-term contracts, and can be quite expensive, so anything we can do to help each other cut down on all of that time and money spent on testing is important.
Founder & CEO - Roomi
I’ve done a ton of the research on my own, and sharing all of this information in our stacklist, and seeing what other people have shared in theirs, ultimately saves us all time. I’m a fan of testing tools out, but if I could talk to someone with a similar use case, and get feedback for the tools ahead of time, that’s helpful for everyone.
COO - Venture for America
It’s a combination of learning for yourself, and then helping others learn faster. Sharing our stacklists with each other saves us all the need to reinvent the wheel.
Head of Marketing - Pipedrive
We’re always trying to stay on the cutting edge. We’re very open to trying new tools, but it’s hard to evaluate what to use. We increasingly have more and more companies sending us emails, targeting us with ads, connecting with us on LinkedIn, all trying to get us to use their software. We’re open to all of it, but seeing feedback about the different tools ahead of time saves us a lot of time. For example, I’m really interested in seeing what the founder of Justworks says he uses, on his stacklist. We trust him, so we would definitely trust his recommendations and reviews.
Founder & CEO - Museum Hack
The more we all share, the better we’ll all do. For example, if we could find an alternative to MailChimp, we’d use it! And we’ve noticed that the large entrepreneurship group we’re in has people posting the same questions, and asking for the same recommendations, over and over again. Sharing our stacklists creates a better place to look for recommendations, and saves you from asking the same question every 3-6 months. We spend so much time using and testing these tools, and that’s time wasted. You might as well learn from someone else taking that time to test everything out! And lots of great companies are constantly coming out with products that solve our pain points; it’s nice to have a place that stays on top of all of these new products.
Co-founder - Monarq
Because it’s the right thing to do! Be a good human, because we’re all in this together. I feel a camaraderie, especially with female entrepreneurs, and I like sharing information. If I have a great trick, and I can help someone else out, sharing that information is the right thing to do. But recommendations and reviews are much more believable when you say how things really are; I’m a big fan of being honest. You can always tell when someone says, “It’s all so great!”, but there’s no mention of the struggle. You know intellectually that the struggle is there, and very real. It’s also important to share your stacklist to give props to the technologies that are making running our businesses easier! Helping their business also helps ours.
Founder & CEO - VProud
A lot of these tools save you a lot of time, but because there are so many tools, sometimes you have too many choices, and you end up not choosing anything. But it’s important to use these tools, and they’re often times extremely helpful. Sharing our stacklists with each other helps us all understand what’s working or not working in our businesses. Seeing others’ stacklists can help you figure out what is needed at an overview level, and can help you figure out if something is working or not, and what should be automated, if possible. We should all invest in the best in breed of these tools; it’s definitely worth it.
Co-founder & CEO - Rollout.io
I wish I had a tool like Stacklist when I was starting out! There are real pros and cons for different options, for different teams. It has been really helpful to read through reviews on Stacklist. There currently isn’t a lot of transparency out there about different tools, and how they make sense for different types of businesses, so sharing our stacklist is extremely important.
Co-founder & CEO - Priori Legal
There are so many tools out there, and I’ve spent a lot of time Googling phrases like “best CRM tool”, and seeing a ton of recommendations, but not knowing which ones to trust. Reading reviews from people who are using the software, listing what they like and don’t like, along with what their company is like and using the software for, helps me make these decisions more easily. A lot of these tools have free trials so I’m not wasting money, but I’m wasting my time trying them out and then finding out I don’t like them. And finding out if we can use other tools than the ones we’ve chosen, and not pay for them, is always great to know.
Co-founder - Croissant
We spent a lot of time at the beginning seeing what tools were out there. Every year, new companies are founded with the goal of helping startups. There’s a lot out there, so, if there’s a way to see if another startup is already using a specific tool, their pros and cons, we will most likely give it a try. We waste a few days trying to understand what the product is through playing around with it, and sometimes what you see then is not truly reflective of the product. We need to save time and if we have reviews from other founders in the same industry or same sector, it’s very helpful.
Co-founder & CTO - Tutorlist
It’s important because we can all help each other. There’s a lot of redundancy in this space, and we can help each other out by sharing. If we become each other’s customers and advisors, we’ll become a better community, and increase our probability of success.
Founder & CEO - Brick & Portal
It’s really important to share your stacklist because we live in a world of constant change. And the pace of change is not slowing down at all. There was a great article in AdAge last year asking agency leaders what they think the world will look like in 10 years. They all said they can’t predict that because if you look back 10 years, and think about the way we worked and how we communicated back then, versus how we do it today, there was no way to predict how far we’d come. By sharing the tools and services we’ve been able to hack and adapt, and how we use and cobble them together, we’re able to trade knowledge with each other. People don’t have to start a company and ask, “How do I make this work from a business tool perspective?” They’ll be able to use Stacklist and see how others before them have done it.
President - Martin Waxman Communications
Especially in this robust startup community, if there are tools that are tried, tested, and proven to work, it’s essential (especially for newer, cash-strapped startups) to get access to this information. We all need to share with, and support, each other!
Co-founder & CEO - Queen of Raw
The startup community thrives on recommendations, and Millennials especially seem to only trust recommendations from people they know. Sharing your stacklist seems like a very natural extension of all of that. Every single thing I use has come from word of mouth, except maybe Dropbox.
Founder & CEO - Social Data Collective
Because sharing is caring! But seriously, running a startup and founding a company are not easy. There are always ups and downs, and by sharing information, we create one community. When you share, you help others, but you usually get something back too.
Founder & CEO - Oktopost
Taking the inventory management category as an example, we had a really hard time making the decision about what would be the best software. This was especially difficult earlier on, when we didn’t have as many contacts in the industry. This left us at the mercy of having to rely on pitches by different companies. It’s easy to find reviews stacking tools against each other in an area like social media management, but having a critical mass of peer reviews of inventory management systems would be immensely helpful.
Co-founder - Mexicue
Every business needs a reference point when making decisions about the next operational tool they need. Community feedback is the most impactful advice. Think of it as community service! We get a lot of young companies that are using 5 different apps for one area of operations, and none of them are talking to each other. This makes it extremely hard to see what’s happening in the business at a higher level. One important thing that Stacklist does is that it lets you know when you need to start adding things to your stack. Don’t add it all at the beginning. Keep it clear and simple. You don’t need 4 separate things to pay freelancers and employees and pay bills and reconcile accounts. Referring to Stacklist can help you see what tools you really need at every stage. You can get help knowing how many employees you need, for example, to make adding Expensify worth it. Because when you add tools unnecessarily, or when they fail for you, it’s such a pain for everyone and your data to move to the next solution! We take it really seriously when we talk about financial systems, HR, recruiting, project management, etc. As a company grows, if you don’t have these foundational skills early, it quickly snowballs into something unmanageable and very often costly to fix. On our end, the first year is so important to your financial history; it’s when you build your first balance sheet. It’s not the most exciting thing you want to be thinking about, but when you need a line of credit, it’s important to have that financial history from day 1.
Founder & CEO - Creative Business Inc.
Startups are hard work and require a lot of focus, and generally a lot of knowledge in one area. But running a business requires knowledge in a lot of areas. It’s easy to get into a spot where you’re spending a huge amount of time not working on your product, instead working on the infrastructure supporting your product. Being able to spread knowledge around, helping each other understand the tools we’re all using, is a really good thing. Sharing can cut down on that time we’re spending not working on our products.
VP of Product Development - RescueTime
Sharing your stacklist is all part of us helping each other. We’re all in this struggle together, and it’s nice to get references from others for tools and services. I’m interested in Gusto, Slack, etc., but there’s no secret in using them; there’s nothing too special about them at this point. What I’m really interested in finding is all of the new and amazing tools out there; I’m really into discovering the smaller and lesser-known tools that are being made by all of the new smaller startups out there.
Founder & CEO - Reactful
I don’t think any one of us will lose anything because we’ve exposed our business deck to other entrepreneurs. We should all share this layer and make sure the next entrepreneur has a better chance of surviving. No one should be nervous about exposing their stacklist. It’s a great idea, and wonderful exposure!
CEO & Founder - x.ai
I think it’s important for all of us to share our stacklists because the startup ecosystem is basically realized by us helping each other. One way or another, we choose our tools after talking to each other, and word of mouth is always the most trusted form of advice.
Co-founder & CEO - Veed.Me
There are two kinds of work that founders do: 1) work that has to be done that doesn’t change anything, and 2) work that changes the trajectory of the business. I started Justworks to reduce the amount of time spent on that first category. By sharing stacklists, we’re giving each other insight into the tools that are working or not working for us, which saves us time spent in that first category, so we can spend more time working in the second category.
Founder & CEO - Justworks
Half of these tools I discovered because someone shared them with me. There are new things popping up all the time, and everyone is testing, so if we can learn from each other it saves us all time.
Co-founder & CEO - Sociality Squared
None of us have unlimited resources, so if I can find a system that has a verifiable knowledge base, it makes my life a lot easier.
Senior Network Administrator - Smartsheet
Everyone benefits from sharing this kind of knowledge. You’re able to harness the power of a smart crowd. This leads to good efficiency, more productive teams, and we’re all able to operate our teams better. There’s also a do-good factor in all of this, and you’ll inevitably get something in return for sharing your stacklist.
Co-founder & CTO - Spree
One of our initiatives called Impact Bazaar is a place where first time entrepreneurs can come and try out an idea they’ve had buried in their closet forever. They can come to our space and get tools and resources to build their business. We live in a bootstrapper’s paradise right now, with a massive sea of tools, but navigating that sea is almost impossible without guidance from people using those tools. Having this transparency is a good way to bring people in, and test if they want to be an entrepreneur. They can follow their trusted brands. And Stacklist is doing what we’re doing with Impact Bazaar, in a digital way. Sharing stacklists is exactly what we need, to be able to move away from Yelp-type reviews to endorsements.
Managing Director - Impact Hub NYC
What you guys are doing is really good. I want to know what the “cool kids” are doing and using, and now I can look on Stacklist to see! As it is, there’s so much to worry about when you’re starting and running a company, and if you can make a decision about what to use faster, that’s one less thing to think about.
Founder & CEO - Dibs
I love this. There is so much information asymmetry about what you should be using across different parts of businesses. We had the typical startup story, starting with just 2 guys at the beginning. We had no idea what to do or use when we started this company, since the startup scene in New York was so nascent in 2012. We knew very few people in our social network that were working on a startup, and we didn’t know where to find reviews on commonly used tools. Once we started talking with more startups and founders, people started telling us, “Use this! Check this out!,” and we went from there. But there was no obvious place to turn to at the beginning. One of the things that I’ve always loved about the startup scene is that there’s a real “pay it forward” culture. My co-founder and I came from the finance world, where there is lots of secrecy and paranoia. It’s been so refreshing to be part of a larger community where people share information and recommendations for tools. There’s a real attitude that we’re all in this together, and striving to be more innovative as a group. If I see you using something out of date, I will tell you to use something different. Sharing our stacklist has also been a great exercise, allowing me to be introspective and think about why we’re using tools and what we should be changing. Like right now, I am wondering why we’re still using Olark, since we hate it so much! It’s good to see what others are using in smart and holistic ways. No one will get it right the first time, so it’s good to show you’re always trying to improve.
Co-founder - Kinnek
At the end of the day, every startup is in an industry that has well-established, big players with a lot of money who can squeeze you out. The advantage you have as a startup is your agility. If you share the tools you use to make your business and personal life faster, easier, better, it gives you a leg up against the big guys. It’s a bit of a jack and the beanstalk analogy--we startups have to be quick and nimble against the big competitors.
Co-founder & CEO - Truman James
My experience two companies ago was with a startup that was essentially within a larger company, so everything set up for us already. And my previous job was at a gaming company that was public, so everything was already set up there as well. Then I came here, and a lot of things we do are completely undefined. One of the things I did when I started here was to ask questions about what everyone else was using. I asked friends at other startups, like my friends at Hipmunk. I asked them who they use for insurance, etc. Asking around gave me some data points, but it was all very narrow, as I was only getting info from one or two people. But you can get advice from a few hundred founders from Stacklist, which is much better; it gives me a great jumping off point to start asking around about specific tools.
Head of Finance - Dots
We invested in technology and partnerships first. Our partnerships are some of the most powerful in the business. We’re now investing in marketing and growth, so it’s a perfect time to get on Stacklist to get more resources!
Senior VP Communications & Marketing - Karmic Labs
I feel as though my entire life as a founder is a race against time. So anything that can help me be more efficient, save time and find me the best answer is much appreciated, and anything I can do to help other founders be more efficient I am more than happy to do. The best recommendations on everything in the categories we’ve talked about have come from fellow founders. Everyone that was in the same accelerator program is on an email list, and we’re constantly emailing around questions to each other. That list has been our most valuable resource, and Stacklist is a broader extension of that, so it will be incredibly helpful.
Founder & CEO - Blinkbuggy
I wish I had known about Stacklist when I was starting this company about six months ago! I’m big on giving back to other entrepreneurs, and all of us being helpful to each other. Running a startup is so damn hard, it’s the least you can do to help and share with other people.
Co-founder - Datavore Labs
Suggestions for Stacklist: *Talk to people at Barclay’s Innovation Space. It’s like like Techstars. Community-curated fintech companies. *Look at blockchain vs payments; any differentiation of what people are using. *You might want to get into more technical stuff like “who do you use for continuous deployment?” *Hosting: We have free AWS, but we know other people who spend $50k/mo on AWS fees and $100k/mo on data fees. What resources are they using? This is another area Stacklist could start cracking, “where do you do your hosting?” and “data servers” as interesting areas. *Website hosting: GoDaddy. It’s kind of crappy. I signed up for it because it’s $9/mo. Should’ve hosted somewhere else. It’d be interesting to get suggestions on that on Stacklist. *Do reviews on spaces in the future. Pros and cons on different spaces in NYC. I had to go look at maybe a dozen spaces and compare pricing and size, amenities, etc. It would’ve been super helpful and saved a ton of time to have reviews on that. You could suggest what space is better for what type of company. *Rate and review accelerator Programs. Compare Techstars to Work-Bench. People could rate their experiences in those programs. *A “buying hardware” section would be helpful. We tried to do it relatively quickly so we bought everything on Amazon. Most people want to be fiscally prudent, so any help here would be great. For example, monitors are insanely expensive, and for startups, every penny counts, so help on where and what to buy in terms of hardware would be extremely helpful. *Who do you use as your bank? We went with Chase, but then you raise a big round of financing, what do you do with all of that money? You need to find a good savings account. We first went with JP Morgan. We were making nothing. Then we found out that with Capital One, we could get a 1% savings rate. So we moved our money there, but it’s still managed out of JP Morgan.
Co-founder - Datavore Labs
It’s important because it drastically eliminates the risk. If you find a company on Google, you have to try and evaluate them all yourself. It’s way better to hear from someone else that works with a product and recommends them, especially when the recommender doesn’t have any biases whatsoever.
Founder & CEO - messageLOUD
In general, any tools are personal, and there’s always a trial period. But it’s important to see what other people are using. Founders are particular about what they use to get things done, and being able to see someone else’s portfolio of tools is huge. And it’s a big plus to see their portfolio, especially if you admire them! It allows you to take away intelligence from them going through and testing everything. There’s good data in people’s stacklists that can really help you make your decisions in how something will fit into your workflow. I always sign up for things, and can figure out if I love or hate it in about a week. In general, the tools I end up retaining are from weeding out the ones I didn’t like. So sharing my stacklist will hopefully help someone else save that time weeding out tools that don’t work.
Founder & Head of Operations - Wheelhouse
Stacklist is an awesome way of contributing back to the success of a tool. The more people are using a tool, the more features are released and the more options for users. The reason it’s important for startups to share their stacklists is similar to why we should have open-source software: It’s always good to share.
Co-founder & CIO - Enplug
It’s a huge time-suck to go through and search for this stuff. I’ve done it time and again, where I look to Google, or ask someone what they’re using. Once you find something, you need to then test it out. It all takes so much time. If I had a place like Stacklist before, I could’ve looked for companies in the same space, with similar problems or in the same stage, and it would’ve given us a curated list to go through. It would’ve been the perfect spot to start instead of Google. We went down a lot of rabbit holes, and wasted a lot of time when we were choosing tools at the beginning!
CEO & Co-founder - Plum Print
We’re all in this together, and going through an accelerator like Start-Up Chile, you have the benefit of being around others like yourself, in person. But that is not always a possibility, and it’s awesome that Stacklist is building a site to facilitate interactions like that.
Co-founder & COO - RealLife Global
At ExecRank, we offer a no-cost platform for companies of any size to find advisors and board members for their companies. So instead of paying a recruiter to find candidates, we’re a totally free option for companies. We don’t find people to fill regular jobs, only advisory and board members. Stacklist, and startups sharing their stacklists, is interesting for me, because of how we can use the information to add value to the companies we help, which includes helping them with the tools they should use. This is all very close to my heart.
CMO & EVP of Sales - ExecRank
Tools can make or break your company. Especially for startups, if you can find something that can save you an hour a day, it’s imperative that you use it. That being said, entrepreneurs are more impulsive about tool decisions than others, so a resource will help them be less impulsive. We’re always trying to be practical, but we also suffer from “shiny object syndrome.” It’s really critical to find the right stack of tools to save you time, while also being cost-effective. We’re in the age of huge enterprise software, and we’re getting to the point where people aren’t willing to pay for that anymore. Companies have gotten away with that for 10 years, but now new software costs $10/seat and they won’t be able to compete.
Vice President & Content Strategist - DK New Media
The problem is, if you pick the wrong tool, it is so painful to switch. It can set your company back. Companies will keep using horrible tools just because they started out with them. So sharing your stacklist will help others with tool selection. We help our clients with this, as well. If we can map out resources, processes and budgets, we can help our clients find the right tool. I don’t care who says what tool is best, I always look for right fit. And if we get that right, a client will use the tool for months. For example, with Brightpod, they’ve been promising a mobile app for a few years--since we started using them. But they haven’t delivered, so we might have to leave them because of it. We use Slack from mobile, so if they would just integrate with them, that would get us by. But if we have to move off of them, it’ll be very painful.
CEO & Founder - DK New Media
1%Stacklist Startups Are Using Why do you feel it's important for startups to share their stacklist?