We use Xero for accounting. We switched over from QuickBooks because we changed to Stripe as a credit card processor, and Xero had better integrations. I like it a lot, and we converted our bookkeeper to it.
Founder & CEO - College Truckers
I don’t think we like Xero. It’s a bit of a pain in terms of usability and we’re considering changing it.
Founder & CEO - eMoov
Xero is very easy to use--it is connected with our Silicon Valley bank account which is very convenient. I like the fact that every time I receive an invoice email, I can just forward it. I just have to login to reconcile entries once a month.
CEO - Go Pollock
Xero is good because it has several integration partners that QuickBooks does not have. It integrates with our inventory/shipping system. It also has very good reporting.
Founder & CEO - Re-Nuble
I like that Xero has an online version. Also, I feel that it is more user friendly than QuickBooks. You can link bank accounts and cards to it pretty seamlessly.
Co-founder & CEO - Olika
Xero does a good job at a very, very reasonable price. It connects with most credit cards and bank accounts. All our French and US bank accounts sync with Xero which is great. Although we have one issue with GAAP, they don’t manage French GAAP correctly as I was told. That’s what our CPA told us, and we might be risking some penalties. But for our size, I’m not too worried about that for now.
Founder & CEO - Agorapulse
It works well for us as we are on the Enterprise solution now. Not great on a cloud standpoint or for Mac. For smaller companies, Xero is probably the best choice.
Founder & CEO - Glass-U
Xero is connected with our bank account and allows us to categorize all the expenses and create the balance sheet and P&L.
CEO & Founder - Reply
We started with Wave, but they were not developing new features fast enough, which is understandable, because as a free tool it probably does not have the resources. Recently we switched to Xero. We did some research before adopting it and it seems to be the best tool. We are very happy with it.
CEO - HackerYou
Xero is easy to use--it help us handle invoicing quite easily.
CEO - Nugit
We use Xero because it has a very good UI. It works better internationally than other tools.
CEO & Co-founder - Moringa School
If we weren’t still at a stage where we can manage everything ourselves, we would use Xero. Xero integrates easily with Gusto, our HR administration software.
Co-founder & CEO - Moesif
Xero is very easy and powerful--we made it work for us.
Co-founder & CTO - Teem
I evaluated Xero but it was more expensive.
Founder - Nicely Noted
I have an accounting background and I did the implementation of Netsuite at a former company. We are familiar with the ERP world and chose Wave and Xero. Xero integrates with your monthly expenses and the tools we needed. Xero was quicker at handling our workflow than other tools, and it’s something I can easily train someone to use.
Co-founder & CEO - Roadmunk
Xero has done a fantastic job of making accounting tasks manageable and understandable for users that are not accountants. Everything is very straightforward and the documentation is well written. We also have an external accountant.
Co-founder & CEO - Qwilr
We leverage Xero to handle payroll.
Co-founder & CEO - Qwilr
Xero’s templates are great and customizable. It is a very complex tool and we use very few of the available features. The one complaint I have is that it is pretty slow. We only use it for invoicing--for accounting, we have an outsourced accountant.
Co-founder & CEO - TravelPerk
Xero is not that intuitive for anyone not an accountant, but accountants love it. By background, I am someone who is number and finance focused and Xero has a lot of flexibility in getting information.
Co-founder & CEO - Beamery
Right now we are still a relatively small team with less than 20 employees. In the UK, we use the payroll function of Xero. Xero is our core accounting and financial software that we are using.
Co-founder & CEO - Beamery
Xero is okay. It’s a little bit complicated and clunky. I would give it a B-. It’s not a bad tool, slightly above average.
Co-founder - Outbound
Xero is absolutely brilliant. We’ve been a customer since it originally launched in the UK. It was absolutely brilliant at the time, revolutionary. Since then, other companies have caught up with Xero in terms of cloud based accounting. It’s a lifesaver to see what’s going on day to day in company finances.
Managing Director - Evoluted
You have to have two accounts if you’re in different countries. So we have one Xero account for the US and another for the AU. Having two accounts is fine, but it would be good if there was a crossover for international companies. Other than that, Xero is easy to use and it’s affordable. I love their app! You can take photos of your receipts and attach it in their app, then our bookkeeper handles the rest.
Founder & CEO - Pixc
Our accounting team seems to be happy with Xero.
Co-founder - Trove
Xero has been great. It is easy to use.
Co-founder & COO - Fizz
We love Xero--it is very simple and user-friendly. It makes accounting more enjoyable. The vendors that use Xero are the type of people that we want to collaborate with. It really resonates with our company culture.
Founder & CEO - CloudPeeps
We use Xero to manage all our invoicing and account reporting. It has been wonderful. It can handle automatic reporting for EU and UK VAT and has a robust API. It can handle a large number of transactions on multiple currencies. It is low cost, and easy to set up and use. The only drawback is that it is best for startups and companies in the initial stages of their business. At some point we will outgrow this tool and have to start looking into something else.
Co-founder & CEO - YouCanBook.Me
We originally were on QuickBooks but we moved over to Xero. When first choosing an accounting tool, I did initially want to try Xero but went with QuickBooks because it was the industry standard. Xero is much more modern with a better user interface. It’s a reminder that industry standard doesn’t always mean the best product for you.
Founder - HandUp
Xero has really blown us away. It is really easy to use, even for people who do not have an accounting background. It also integrates with our bank accounts in 3 different countries so it is really useful to track every account with one tool.
Co-founder & CEO - Qordoba
Quaderno is also integrated with Xero.
Co-founder & CEO - Gorgias
Our bookkeeper uses Xero. She asked to use it because it’s the best and easiest to use. I’ve had to use it a few times, to generate reports, or find an invoice, and it’s really easy to use.
Co-founder & CEO - SpeakUp
We’ve had a positive experience with Xero so far. It was very easy to set up. We had no experience running a business on our own, and Xero made it simple to organize our accounting.
Co-founder - Croissant
I embraced Xero when it first hit the U.S., but the experience that my clients have had with Xero tells me that it doesn’t have enough functionality yet. We use the financials as the main tool for running a business. Every business has its own metrics to keep an eye on. Financial software needs to have that flexibility to have those reports built in.
Founder & CEO - Creative Business Inc.
We were using QuickBooks and Excel until we outgrew them, and moved to Xero. Xero has a very easy learning curve, and it’s extremely easy to extract the information and reporting that we need. Employees’ expenses are also fed automatically from Smartsheet into Xero, which our employees really appreciate.
Senior Network Administrator - Smartsheet
I’m handling our accounting in the near term, and I’m using Xero. I think there’s a little bit of a learning curve (understanding the reconciliation and invoicing side of it), but now that I’ve built out the templates we need to suit our business, it’s been running pretty seamlessly.
Co-founder & CEO - Truman James
We went from FreshBooks to Xero. FreshBooks was better for invoicing about 18 months ago, but Xero has caught up. FreshBooks does recurring and backend payment processing well, but couldn’t handle shopping cart features. FreshBooks is really better for smaller operations, that are invoicing for services. What’s nice about FreshBooks is that clients have their own login, and they can just log in and see what they owe. But since our members pay on credit cards, our invoicing needs went away when we moved to an ecommerce model, and we didn’t need FreshBooks anymore. We basically outgrew the backend accounting that FreshBooks is great for. We’re happy with Xero now.
Founder & CEO - Venwise
We currently use Xero for the ledger accounting portion.
Senior VP Communications & Marketing - Karmic Labs
We use Xero for both accounting and payroll. There isn’t much more to say about it, other than, “Hallelujah!” We couldn’t be happier about never touching QuickBooks again.
Founder - Built for Teams
We used QuickBooks at the beginning, and to be frank, we never enjoyed using it. For years, we hoped someone would make something better. We were thrilled when Xero came along, and we were one of their first customers in Utah. Xero rolled out state by state, and we were just waiting for them to get to Utah! We are absolutely happy with them. Their UX is the number one reason; it’s far more attractive and much more intuitive than QuickBooks. Xero has also proven to be much more innovative than QuickBooks; they frequently add helpful features and improve their product. And not being tied to a desktop accounting program is huge, especially when collaborating with remote bookkeepers and accountants.
Founder - Built for Teams
Xero and QuickBooks Online are the two primary platforms we recommend to our clients. They’re both based in the cloud and allow plugins to different APIs for things like checking accounts and expense software. We recommend them more than anything else because they function similarly, and allow businesses to scale without breaking anything as you grow. When a company has outgrown the capabilities of QuickBooks/Xero, and need a full ERP, we're big fans of migrating clients to NetSuite.
Founder & CEO - Nomad Financial
We started using Xero right when they launched--when they were just in New Zealand. We were actually one of their first Canadian clients. There was a huge gap between Xero and everyone else at that time, and they were well above the curve. Others have caught up a bit, but Xero still has some features that set it apart: It has multi-currency support, it’s extremely easy to use, even when using in-depth, and it has a fantastic ecosystem with even more advanced tools within the system.
President & Founder - SmarterU
We have outsourced our accounting. The accountants first started with QuickBooks, but we made them switch to Xero because it was easier to have all of the information more visible in that platform.
Xero is nice and simple. We use it for accounting and payroll. We have 2 offices, and Xero allows us to cover both of them in one platform.
We use Xero for accounting. We only use Xero for accounting, not invoicing, because Xero doesn’t allow for recurring payments. It is extremely frustrating. I read posts on their user forums at least once a week asking for recurring payment support. They should just set up an API with Stripe to support recurring payments! Xero also has really bad customer service.
Founder & COO - Book In A Box
We use Xero for all financial matters, including accounting. I know the founders of Xero, and for my last few companies, Xero has been the perfect fit. It is a system that we can grow with, and will still be relevant as we grow. When Xero first came out, it had a user interface that was different and miles ahead of any other system at the time. This user interface, and its simplicity, is what attracted us early on. Plus, we’ve now developed an app on the UnifiedVU platform, which allows any CRM to speak to Xero as part of our single customer view product offering.
Founder & CEO - UnifiedVU
We’re really, really happy with Xero. It's very friendly for the business owner and user. I’ve used QuickBooks, and it's a fundamentally old software with a sloppy UI. It's great for accountants, but it's terrible for non-accounting people. Xero nails that experience.
Founder & CEO - Socure
It's easy and the price is good. Seems to get the job done.
CEO - DeansList
Xero has been up and down. Initially, I really wasn't into it. I've come around, but I get the sense that an accountant designed the software. You can't ever really void anything, so you can’t just hit CTRL-Z to undo which takes some getting used to. We have it working now in a way that we’re happy with, but it wasn’t as plug-in-play and there were some setup costs the first month or so. I’d also love for Xero to be easier to integrate with the operational side of our business, but that seems to generally require add-ons which are relatively expensive and not necessarily worth it for us at this point So Xero has been good for accounting, but less useful for financial and operational analysis.
Co-founder - Tuckerman & Co.
The software itself is OK. I picked it because of ease of use. Xero was the easiest system for a small company like us to set up.
Co-founder - BananaDesk
Xero is really simple to use and easy to reconcile.
Co-founder - SocialRank
10%Stacklist Startups Are Using Xero
Xero is an accounting software that promotes itself specifically to the smallest businesses, offering the most streamlined service available in a category that is notoriously complicated. Xero works solely in the cloud and boasts capacity for unlimited users, simple mobile apps and no installation. It covers all basic accounting needs like online invoicing, multi-currency support and expense reporting. In a limited number of states, it also includes payroll features like time tracking, direct deposits and an employee portal.
Xero does everything it can to promote ease of use, and therefore sacrifices some of the more complex features offered by larger services, such as inventory management (which Xero only offers via a third-party add-on). Xero is used almost exclusively by Seed-stage startups that have simpler accounting needs and don’t want the learning curve that comes with a more complex tool like QuickBooks.
Xero has three pricing plans: a starter plan at $9 per month, a standard plan for $30 per month, and a premium plan for $70 per month.
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