BI/Analytics

KPIs: Definition, Dashboards, and Tools

How do you know when your business is doing well?Maybe you’re profitable. Your business is operating soundly. Income exceeds expenses. On the other hand, maybe you were hoping to be growing much more quickly. Maybe you’re operating too conservatively and you’re just one competitor away from being outpaced. Maybe your sales are doubling month to month. You’re clearly growing. But are those new customers or are people buying more per month? Either could be great. Bu...

Tools 101: The Startup Marketing Stack

When you’re trying to scale your startup, choosing the right marketing tools can mean the difference between 2X and 10X growth. Some tools are too extensive or powerful—using them would be like swinging a machete for a surgical job. On the other hand, some tools are too limited—they’ll work for your first 300 customers, but everything breaks as soon as you get to customer number 301.At Stacklist, we’re leading a massive, community-wide effort to document the tool...

What Is CRM?

CRM, or customer relationship management, refers to the strategies and technologies that companies use to manage and analyze customer interactions throughout the customer lifecycle. The goal of CRM is to drive sales, increase retention, provide better customer service, better understand your customer profile, and increase efficiency across your organization. CRM platforms compile information on customers from a wide variety of channels, including your company’s website, phone calls, liv...

One Is Not Enough? Benefits of Multiple BI Tools

The business intelligence/analytics tool category is one of the few categories in which we find that few startups stop at just one service. Instead, we see upwards of 46% of users taking advantage of two, three or even more tools, recognizing that each tool has its own nuances and advantages, but that not one solution really rises above the others to do it all.What are the benefits of using multiple business intelligence tools?Some founders seem to relish the opportunity to use multiple servi...

Building a Better Business Intelligence Tool

Many startups find it nearly impossible to find their ideal business intelligence tool. While one may provide baseline analytics that gives a good overall snapshot of their business, it may lack the ability to track specific user behavior, or it doesn’t have the detailed analytics for their particular industry. So what’s the best option for a startup looking to get granular and track the specific metrics they need to grow their business? It’s time to get personal and build a...

Pros and Cons of Google Analytics

[Google Analytics] is by far the most-used business intelligence and analytics tool among the Stacklist community, with nearly 50% of our users putting the platform to work. [Google Analytics] certainly has a lot going for it, including the fact that it’s free! In fact, it ranks as our top free BI tool, though startups can upgrade to [Google Analytics]’ premium version, which has a much broader range of data points and segmenting capabilities, for a mere $150,000 per year (very fe...