Email Marketing

Scaling, Personalization & Liquid Language with Customer.io

“Customer.io is a great tool. It’s awesome for managing emails, and for creating personalized emails, thanks to its Liquid language support.”-Matthieu Vaxelaire, CEO of Mention Some tools stick out from the bunch. That’s how we discovered Customer.io, which was used by about a dozen different startups we’ve talked to, including Segment and TripleMint. While Customer.io might be used by fewer startups than the industry giants, like MailChimp, it off...

Marketing Emails vs. Transactional Emails

Both marketing emails and transactional emails help startups drive customer acquisition and retention, as well as grow revenue. But what’s the difference between marketing and transactional emails? And which are the best email marketing platforms for helping startups maximize the benefits of email marketing? Read on!What’s the difference between marketing emails and transactional emails?Email marketing, also called commercial or promotional marketing, is defined as any message tha...

Have You Outgrown Your Email Marketing Platform?

So you’ve been using the [MailChimp]s and [Constant Contact]s of the world, and you’re just not getting the same value for your money as you were when you were sending two email campaigns per month to a modest customer list. Your customer base is growing, you’ve got lots of ideas in the marketing pipeline, and a growing list of recipients that you absolutely must communicate with three times over the next month. You want to send one campaign to unresponsive users on the West...