Founder Feature

Liz Pearce, LiquidPlanner

Liz Pearce is the CEO of LiquidPlanner, a predictive project management solution, who started as the Director of Marketing in 2008 and became CEO in 2012. Since then, she's bootstrapped LiquidPlanner from a handful of developers to a team of more than sixty (and still growing!). We talked about her story, advice to project managers and how to use "work uncertainty" at your company.Can you tell me about the beginnings of LiquidPlanner?Our founders were ex-Microsoft and Expedia e...

JT Marino, Tuft & Needle

John-Thomas Marino is one of the co-founders of the mattress company, Tuft & Needle. Him, along with his co-founder Daehee Park, founded Tuft & Needle in 2012. The two met in college and worked together at the same startup when they came up with the idea of Tuft & Needle. Now, the company is the #1 rated product in the bedroom furniture category on Amazon and is growing every year.Let’s start at the beginning. Can you tell me about Tuft & Needle and how it started?Daehee...

Ryan Holmes, Hootsuite

Ryan Holmes is an investor, an entrepreneur and inventor. He's founded cool companies like Oristand, an affordable standing desk solution, but is best-known as the founder & CEO of Hootsuite. Hootsuite is the most popular social media management tool and services over 10 million users. We chatted with Ryan about the beginnings of Hootsuite and his favorite tools.Why did you start Hootsuite?I started Hootsuite out of an agency that I founded called Invoke in Vancouver. We founded Invo...

Latif Nanji, Roadmunk

Latif Nanji, the CEO and co-founder of Roadmunk, has written about how poker helps you better at product management and building culture (by taking his team to Costa Rica). Roadmunk was started to help collaborate and align vision across teams and has served over 25,000 product innovators worldwide. After sharing his stacklist, we asked Latif more about roadmaps and how entrepreneurs can plan for the future.Roadmunk was founded 4 years ago, would you still consider it a "startup"?Ye...

Mike Molinet, Branch Metrics

A product guy and entrepreneur, Mike Molinet is a co-founder of Branch Metrics and Kindred Prints and formerly a product engineer at 3m where he launched dozen products and acquired 10 patents. He's using all the lessons he's learned to help other mobile app developers to increase installs, conversions and engagement through deep linking technology with Branch. One notable recent accolade for Branch Metrics was winning the 2015 GSMA Mobile World Congress Startup Innovation...

Guillaume Cabane, Mention

About Guillaume CabaneGuillaume is a web marketing specialist with a strong focus on ROI. For the past 10 years, he has focused on web marketing and product development in both the B2B and B2C spaces. Guillaume has held leadership roles in business development and marketing departments for Apple, Lexsi and Codiki, and now serves as head of growth marketing at Mention, one of France’s fastest-growing startups.What is the most valuable tool in your stacklist? Hands down, [Segment] is our favori...

Pashmina Lalchandani, Flow Simple

About Pashmina LalchandaniPashmina Lalchandani is a leader in paid search and online marketing, as well as user experience strategy--and she’s a certified expert in [Google AdWords] and [Google Analytics]. She has a proven track record of helping individuals grow their business through online marketing and search ads, serving local, nonprofit, e-commerce and national clients. In 2010, Pashmina founded Flow Simple to manage online marketing efforts for local business owners.How do you in...

Peter Reinhardt, Segment

About Peter ReinhardtAfter aeronautics research stints at MIT, Iomys Labs and the Naval Postgraduate School, Peter has focused his background in mathematics and aerospace engineering on the software industry. In 2011, he co-founded [Segment] in 2011, a central hub for customer data.You’re in the complex world of data analytics. How would you explain BI/analytics tools to a new startup?There are a lot of niche tools out there that will help you execute on specific jobs you’ll need to do to gro...

Tom Limongello, Truffle

About Tom LimongelloTom is firmly entrenched in the mobile space, having held senior business development, marketing and product management roles at Crisp Media. He is now leading the launch of Truffle, a mobile app that allows friends to share and discover the restaurants they love. Prior to entering the startup world, Tom worked as a consumer products analyst at Unilever.How do you go about finding tools and services for Truffle?We really allow people to use the tools they already know. Onc...

Kathryn Minshew, The Muse

About Kathryn MinshewBoasting a varied career spanning the consulting, public health and media industries, Kathryn founded [The Muse] in 2011 and has become a leading expert on career development and entrepreneurship. She has spoken at MIT and Harvard, appeared on The TODAY Show and CNN, and is a contributor to the Wall Street Journal and Harvard Business Review. In 2011 and 2012, Kathryn was named to Forbes’ 30 Under 30 in Media, and to Inc.’s 2012 15 Women to Watch in Tech.How d...

Zohar Babin, Kaltura

About Zohar BabinZohar’s personal mission is to make media accessible across industries and to maximize its impact in daily life. With deep experience throughout the IT space, ranging from R&D to coding, product, strategy and more, he currently leads the product marketing, ecosystem and community group for [Kaltura]’s video platform as a service, the cloud platform for all video experiences and media workflows.What is your most valuable piece of advice for new startups as they...

Daniel Chait, Greenhouse

What is your most valuable piece of advice for new startups?Don't buy a tool if you don't have a tool problem. Before I know what I'm trying to accomplish, or what processes I need to establish, the last thing I want to do is buy a tool and put in place a new system. That makes it way harder to change in the future. Until we know if something is a good idea for us, I'd rather proceed slowly, see if it's the right fit for us, and then automate and ramp up later. Once y...

Gregg Carey, Voxy

About Gregg CareyGregg’s experience in the technology world includes posts at Sapient, STA Group and founding Bunkhouse Media. In 2010, he co-founded Voxy, the first cloud-based English learning platform; his roles there have included head of product, VP of operations and VP of people operations.When it comes to selecting tools, how would you advise a new startup?There are certainly tools that are helpful and essential, but the most important thing is to first create the internal proces...

Ron Palmeri, Layer

About Ron PalmeriRon is a serial entrepreneur with a long track record of identifying early opportunities and building successful teams to launch disruptive technologies. Most recently, he founded Layer, an open communications platform; venture capital firm MkII Ventures; and Prism Skylabs, a software that transforms video cameras into merchandising and business intelligence tools. As a managing director at Minor Ventures, he launched innovative companies including Grand Central (now Google V...

Tim Dingman, Castle

About Tim DingmanWith an engineering background and a passion for real estate, Tim Dingman co-founded Castle, a full-service property management platform. Tim was a fellow in the inaugural class of Venture for America, an organization that places graduates at startups in economically redeveloping cities. During his two-year VFA tenure, Tim founded Rebirth Realty to purchase and restore an abandoned Detroit home.Does Castle have any favorite tools?We really like [Firebase], a cloud-based servi...

James Rohrbach, Fluent City

About James RohrbachJames is an entrepreneur working at the intersection of education, technology and culture. Prior educational initiatives have included founding GulliverGo and Semester Online, 2U’s undergraduate program, and serving as chief product officer for Noodle Education. James now sits in the CEO seat at Fluent City.You outsource your accounting work. Why did you decide to do this?We use a back-office accounting firm called [BackOps], a distributed team of accountants, and th...